WTF MEDIA

WTF Media is a five-year-old eCommerce and digital agency based in Delhi, India, founded by Mannu Sachdeva. The team of roughly ten people—designers, developers, strategists, and operations staff—focuses almost entirely on Shopify-powered stores and the digital marketing that drives them. They work with Indian and international brands, from startups to established labels, and have completed over 100 projects with a 95% client satisfaction rate.

The agency positions itself against template-driven work. They build custom Shopify themes from scratch, handle platform migrations (particularly from WordPress), and stay involved in client sites long after launch through their SiteCare maintenance program. They don't pitch off-the-shelf solutions; pricing and scope are negotiated project-by-project, fixed-cost with clear milestones.

WTF Media's actual work spans web design and custom development, Shopify Plus support, speed optimization (including CDN and media compression), email marketing, performance marketing on Meta, Google, LinkedIn, and Pinterest, SEO and GEO (generative engine optimization), brand strategy, social media management, and content creation. The founder and some team members have eight years of background in fashion and design, which shows in their portfolio—luxury homeware, apparel, and lifestyle brands dominate their client list.

Services and capabilities

Shopify development is the core. WTF Media builds custom themes, migrates sites off WordPress, optimizes for speed (12-14 week typical timeline for new builds, longer for brand-to-web projects including marketing launch). They handle Shopify Plus for larger operations and ongoing technical support via their SiteCare program, which includes security updates, design recommendations, and strategic guidance rather than bare-bones maintenance.

Beyond storefronts, they run performance marketing campaigns on Meta, Google, LinkedIn, and Pinterest; conduct keyword research and technical SEO; and handle brand strategy, social content, and motion graphics. The team has worked with GEO (generative engine optimization), a newer discipline they mention explicitly. They also do complete website redesigns for non-Shopify sites.

Their approach emphasizes understanding client vision and constraints before building. They recommend Shopify over WordPress to luxury and high-growth brands, though they acknowledge the platform's restrictions and explain trade-offs honestly. Timeline flexibility is available if clients need to phase work. They work with both custom builds and pre-built Shopify themes, though they emphasize custom work and removing template bloat.

Notable work

Nama Home, an Indian luxury metalwork and furniture brand featured in Vogue India and Architectural Digest, migrated from WordPress to Shopify with WTF Media's help. The engagement included platform migration, premium theme redesign, UX mockups, comprehensive speed optimization with CDN and media optimization, and ongoing maintenance. The case study notes early tests showed much faster page loads and smoother navigation, and references an analogous Shopify migration that saw a 150% increase in sales and a 7× conversion lift—though that example is not Nama Home's own result.

The Plated Project, a purpose-driven homeware brand, has worked with WTF Media for four years on an ongoing partnership. The relationship began with maintenance and support but evolved into quarterly UX/UI reviews, continuous speed optimization, and hands-on operational support during major moments (the brand appeared on Shark Tank and has partnered with Tata Tea, Dia Mirza, and Royal Enfield). The case study emphasizes WTF Media's role as a stable technical backbone during high-traffic events and their ability to recover site performance after a freelancer's intervention caused issues.

Other named clients in the portfolio include Shivan & Narresh, Khadi Naturals, Let's Earth, Cottons & Satins, Glass Forest, Zookeeper, Artisan Lab, House of Designers, Almari, and approximately 50+ other brands across luxury homeware, fashion, and lifestyle verticals.

How they work

WTF Media is remote-first but operates from an office in Okhla, Delhi; they will meet clients in person in Delhi or other cities if the project warrants. They also work with freelancers and partner agencies to fill capability gaps.

Engagement model: Fixed-cost projects with agreed milestones. No hourly billing mentioned. A typical web design and build takes 12–14 weeks; full brand-to-web projects (design, development, marketing, launch) can extend 6+ months. Timelines can be phased to match business goals. Pricing is project-specific with no standard rate card; clients are asked to contact for a personalized quote.

Communication is flexible. The founder notes the team adapts to client preference—Slack, weekly calls, whatever works. They emphasize transparency (sharing notes, realistic timelines, no surprises). Daily communication is standard on complex projects. A single point of contact (likely the founder or a senior team member) manages each engagement.

SiteCare (ongoing support) includes security updates, design recommendations, feature enhancements, and strategic guidance. They offer complete redesigns and can handle high-traffic moments and campaign launches without destabilizing the site.

Team and credentials

Mannu Sachdeva is the founder, with eight years of experience in business, design, and fashion. The public team roster includes nine named individuals: Rahul Sharma (full-stack developer), Priya Saini (operations), Shahid Ansari (design), Nidhi Chhonkar (operations and junior development), Siddharth Gupta (quality analyst), Riya Prajapati (operations support), Sangamesh Tondihal (Meta marketing), and Ishita Sharma (brand strategy). The team totals roughly 10 people.

No formal certifications (ISO, SOC 2, GDPR, HIPAA) are mentioned in the source material. No partner badges from Shopify, AWS, Google, or other platforms are stated. The team emphasizes being "human, not bots" and avoiding retainer relationships in favor of respect-driven partnerships.

The agency does not list Clutch, G2, or other third-party review ratings, though they note an 85+ happy clients count and 95% satisfaction rate (sourced from their own claims).