Werbooz Private Limited

Werbooz is a product studio based in India that builds custom web applications, AI infrastructure, and cloud platforms for fintech, logistics, and SaaS companies. The firm is led by founder and CEO Rishabh Gupta, who personally oversees high-impact engagements. The company structures itself around senior engineers and designers taking full ownership of projects from day one, avoiding handoffs and communication delays. They work with fast-growing companies where stakes are high—whether that means rebuilding a product, scaling infrastructure, or integrating AI into existing systems.

Services and capabilities

Werbooz offers six core service areas. UX/UI design covers research-backed interfaces, design systems, and prototypes. Web and app development spans Next.js, React, Node, and Rails, with a stated focus on performance, accessibility, and maintainability. They build Webflow marketing sites and landing pages with motion and CMS workflows. Product engineering handles full-stack delivery including APIs, real-time features (Kafka, Redis), and system integrations. AI and ML work includes production-grade GenAI features, retrieval-augmented search, and autonomous agents with evals and guardrails. Cloud and DevOps services cover AWS, Azure, and GCP foundations—CI/CD, observability, and deployments for growing teams. They also offer technical strategy consulting: architecture reviews, stack decisions, and roadmaps.

On the technology side, Werbooz uses Next.js, React, and TypeScript for frontend work, with Tailwind CSS and Framer Motion for styling and animation. The backend relies on Node.js, Ruby on Rails, and Python, backed by PostgreSQL, Redis, and Elasticsearch. For streaming and real-time systems, they work with Kafka, RabbitMQ, WebSockets, and Server-Sent Events. On the AI side, their stack includes OpenAI, Anthropic, LangChain, LangGraph, LlamaIndex, Pinecone, Weaviate, and Ollama. Infrastructure is managed through AWS, Google Cloud, Azure, Vercel, Cloudflare, Terraform, and Kubernetes, with CI/CD via GitHub Actions.

Notable work

Clients mentioned in testimonials include Kargoplex (a freight marketplace), Develup (AI-powered career platform), Fawwnity and Anahama (repeat clients), Weekendo (operations and automation platform), Probehave (e-commerce with storytelling), TransFi (infrastructure platform), Appears (product ecosystem), and MBR Journal (publishing platform). The Kargoplex testimonial specifically notes the firm engineered a freight marketplace with "remarkable precision and ownership" and ability to "execute complex systems fast." For Develup, Werbooz built "entire AI-powered infrastructure" including co-pilot systems and user flows. Priya Sharma, co-founder of Fawwnity and founder of Anahama, returned as a repeat client, citing "consistency and quality."

How they work

Werbooz offers two primary engagement models. For projects, they take full ownership with senior-led execution and direct founder oversight on high-impact work. They also offer dedicated team outsourcing—hand-picked senior designers and engineers who join client standups, use client tools, and ship in client codebases, with no recruiting overhead or long contracts. Engagements are flexible: scale from a single engineer to a full cross-functional squad, ramping up or down per sprint. Pricing is transparent and based on hourly rates: UX/UI design at $35/hour, junior developers at $25/hour, mid-level developers at $35/hour, and senior developers at $45+/hour. All rates are in USD with a 20-hour minimum engagement. Fixed-scope and retainer pricing are available on request. The team aims to reply to all inquiries within one business day, with messages going directly to the founders for scoping and leadership of work. They collaborate asynchronously across US, EU, and APAC time zones.

Team and credentials

Rishabh Gupta is the founder and CEO. The website does not state overall team size or provide specific certifications (ISO, SOC 2, etc.). No formal partnerships with cloud providers or awards are mentioned. The site emphasizes that senior engineers and designers lead projects with zero layers and full ownership from day one.