Vistapub

Vistapub is a Brazilian software company founded on no-code and low-code development. The team, led by founder and CTO Welby Stehling (30+ years in software), has spent over 20 years in traditional development before pivoting 7 years ago to specialize in agile, code-minimal platforms. Today it has roughly 25 people across what appears to be a single base in Brazil, building apps for startups and enterprises who need to move fast on tight budgets.

The core pitch is straightforward: Vistapub claims to build apps 5x faster and at a fraction of traditional costs using no-code and low-code tools. Their clients—from Techstars-funded agtech firms to insurtech startups—have used the approach to ship MVPs in weeks and scale without hiring engineering teams. One founder went from a slow, code-heavy product to a relaunch with hundreds of users in 60 days. Another built a marketplace in under a month.

Services and capabilities

Vistapub offers custom app development, UX/UI design, landing pages, and growth strategy consulting. The no-code stack includes platforms like Bubble (explicitly mentioned for one rural marketplace app), though the full tech list isn't detailed on their site. They work across web and mobile, and have built systems that integrate with external ERPs, payment processors, and educational platforms.

Their portfolio spans fintech (investment banking platform, insurance claims tools), edtech (student tracking, teacher certification platform, learning platform with quizzes and payment systems), marketplace (rural estates, community network), healthcare (doctor-patient matching app), agtech (supply chain tools), and content tools (video analytics for creators). A few examples: they built FlightInsight, an app that tracks pilot training progress; Zesta, an AI system that automates inventory imports for restaurants; and BebêGuru, a parenting chatbot. The work includes database architecture, API integrations, and mobile deployments.

Their methodology is structured around a 6-week standard sprint: Week 1 maps objectives and screens; Week 2 designs the UI with prototypes; Week 3 builds the functional app; Week 4 runs Q.A. They promise a 60-day free review period post-launch to fix bugs.

Notable work

Vistapub's clients include Techstars-backed Puebla (agtech supply chain startup), Shaker Network (a community platform that emerged from Columbia Accelerator), and KRC Investimentos (a Brazilian fintech for real estate investment). One client, frustrated with a slow, code-based product and underperforming customers, migrated to Vistapub's no-code approach and launched a new version in 60 days with hundreds of users onboarded. Another founder built a full marketplace in less than a month and praised Vistapub's speed in understanding customer needs.

Vistapub has also worked with established enterprises: one engagement for an HR-focused client improved efficiency in performance reviews and training management, with the company noting exceptional project management and communication. The firm's startup partners have collectively raised $13 million, though it's unclear how many of those exits or raises came during or after work with Vistapub.

How they work

Vistapub uses a milestone-based payment model, splitting costs by delivered work so clients pay for completed phases only. They say they can start immediately after scope approval, with no setup delays. For ongoing maintenance, they offer custom support packages to let clients iterate and scale. Their process is documented and standardized; they emphasize transparent communication and claim 100% customer satisfaction on their site. Engagement appears to be project-based, though dedicated team or staff augmentation models are not explicitly mentioned.

Team and credentials

Welby Stehling (founder, CEO, CTO) brings 30+ years in software, including roles at Microsoft, GXO, HP, and Athié|Wohnrath, plus experience with low-code agencies. The visible team includes 7 software engineers, 4 UI/UX designers, 2 Q.A analysts, 1 project manager, 1 operations manager, and supporting roles in marketing, content, and administration. No ISO, SOC 2, or major partnership certifications are listed on their public site. They list 20+ years of combined experience and claim 100% happy customers, though this is unverified. English proficiency is evident from their bilingual site (English and Portuguese).