Vazco

Vazco is an AI agency based in Wrocław, Poland, founded in 2008. The company has 50+ staff members and operates across custom AI development, product configuration, and e-commerce optimization. Over 16 years on the market, they've delivered 180+ projects, with particular focus on helping furniture, beauty, and health-tech companies reduce user friction during purchase decisions through AI-powered interfaces and agentic systems.

The agency's core thesis is straightforward: most e-commerce conversion losses stem not from traffic or pricing, but from decision fatigue. A sofa vendor might show 500 SKUs; a user quits. A salon booking platform has 500 salons; decision paralysis. Vazco's role is to collapse that complexity into guided, interactive flows that help users decide faster, not compare endlessly.

Services and capabilities

Vazco organizes its work around four specialisms. Agentic AI for E-Commerce deploys adaptive systems—shopping assistants, product configurators, personalization engines—designed to reduce user indecisiveness and shorten time to conversion. For Vetsak (a furniture retailer), a 3D sofa configurator plus platform migration increased conversion rates by approximately 100%. For aleno (likely a product-selection tool), a real-time trust-based AI recommendation engine generated +20% revenue potential.

Product Configurators tackle complex purchases. A 3D configurator for Livom drove a 59.8% increase in add-to-cart conversion rates. The focus here is not just visual appeal but decision flow: helping users specify what they actually need without getting lost in options.

AI Transformation begins with mapping real use cases, testing fast, and rolling out only what delivers measurable ROI. Vazco avoids the trap of AI-for-AI's-sake; the methodology ties every change to business value. They'll advise clients on strategy, then either build alongside you or train your team to maintain what's built.

User-centered Agentic AI sits at the intersection of design and engineering. Vazco delivers "AI-UX"—interfaces where intelligence and usability are inseparable. They also offer AI Consulting (strategy and roadmaps), AI Training Sessions (upskilling internal teams), Agentic Engineering (building the systems), and Lean AI Delivery (their proprietary approach to de-risked rollouts).

Notable work

Vetsak (furniture): 3D configurator, platform migration, and strategic optimizations increased conversion rate by ~100%. The client quotes Vazco for helping them "efficiently move into a direction we were aiming at — becoming the most digital furniture retailer in Europe."

booksalon (beauty booking platform, Finland): Vazco has partnered with them since 2022. The platform now serves 5,000+ salons and achieved 300% year-over-year growth. They prepared the product for expansion to 300k users within months.

GeeGee (likely a consumer product): Partnership dating to 2018, with ongoing product development. The customer calls them a partner who "thinks about how we can benefit as a company."

aleno (product selection/recommendation): Long-standing partnership. CPO notes the firm combines "technical expertise with business understanding."

Our People (HR/people ops): Founder remarked on smooth collaboration and noted they "lived up to the hype."

Livom: 3D configurator design. Client praised "exceptional professionalism," stakeholder interviews, and UX work. They anticipate future projects.

ELIAS Health: Early-stage health tech. Founder noted Vazco acted as "true partners — not just delivering on requirements, but proactively suggesting improvements."

How they work

Vazco's engagement typically begins with a 30-minute intro call, followed by a free 2-hour discovery session with subject-matter experts. After proposal and outcome review, you choose a start date. The firm works in "Lean AI Delivery" mode: short sprints with measurable outcomes at each step, rather than month-long waterfall projects. They build alongside clients or train internal teams to own the solution long-term. No public pricing is listed on the website; rates are negotiated per project scope.

Team and credentials

Vazco has 50+ employees. The CEO and Founder is Michał Zacher, who has hosted talks on AI education (Port Innowacji). The firm is registered as Vazco P.S.A. in Poland (NIP: PL8971878028, KRS: 0000961394). No ISO, SOC 2, or major partner certifications are mentioned in the source. The team operates from Wrocław and conducts business in English; all client testimonials are in English, and the website is English-first.

The company actively shares knowledge through podcasts and content, positioning themselves not just as builders but educators on what works and what to avoid in AI implementation.