UxExpert

UXExpert operates from Pune, India, and has been offering UX, UI, and usability design services for over 11 years. The company is led by Tushar Deshmukh (Founder and CEO, 23+ years experience) and Mugdha Deshmukh (CTO and Co-Founder, 15+ years experience). The team is small but focused, with named staff including an Experience Designer and a Chief Happiness Officer. UXExpert specializes in enterprise design solutions, applying methodologies like User-Centered Design, Design Thinking, Design Sprint, and Double Diamond. They also developed LUCY UX, a proprietary process built on four principles: Listen, Understand, Conceptualize, and Yield. The firm works across web and mobile, combining design with Agile development integration to ensure solutions are both innovative and implemented effectively.

Services and capabilities

UXExpert's core offerings span user research, interface design, interaction design, usability testing, and custom enterprise solutions. On the UX side, they conduct in-depth user research and data analysis, develop personas, create wireframes and interactive prototypes, and run usability tests. For UI, they produce high-fidelity visual designs, responsive layouts, design systems with style guides, and accessible designs. Usability testing encompasses remote and in-person user sessions, heuristic evaluations, audits, and A/B testing.

They also facilitate design sprints with workshops, ideation sessions, rapid prototyping, and validation cycles. For enterprise clients, UXExpert designs custom solutions, integrates with existing systems, and provides user training. Their Agile integration ensures design-development collaboration throughout the project lifecycle with regular feedback loops. The company explicitly mentions applying their proprietary LUCY UX process to tailor engagement to specific project requirements and budget constraints.

On the development side, UXExpert works with modern front-end stacks (HTML5/CSS3, React.js, Vue.js, Bootstrap), back-end technologies (Node.js, PHP, Python, Ruby on Rails), and cross-platform app development (Flutter, React Native, Ionic). They support WordPress and Drupal for CMS, Shopify and Magento for e-commerce, and cloud deployment via AWS and Azure. Design tooling includes Figma, Adobe XD, Sketch, and InVision. Project collaboration runs through JIRA, Trello, and Slack; analytics via Google Analytics and Hotjar.

Notable work

UXExpert does not publicly list client projects due to NDAs and confidentiality commitments. The company states it is happy to share work details upon request. One portfolio entry references "ASU Company" for a web design project dated March 1, 2020, but no outcome or scope details are provided in the source material. Beyond client work, UXExpert has developed two SaaS products: OrganizeMyHotel (a cloud-hosted hotel management ERP with booking, inventory tracking, billing, and guest experience features) and EduPro (an education management system for schools with student records, timetabling, fee payments, and parent-student-educator communication). Both products reflect the company's design and development capabilities.

How they work

Projects begin with understanding client needs and objectives, moving into research and user behavior analysis. UXExpert then creates personas, wireframes, and prototypes, which are refined through usability testing. Development follows Agile methodology to allow flexibility and continuous improvement. The company states it can handle projects of varying complexity and scale, tailoring approach to fit specific needs while meeting deadlines and budgets. Ongoing support and maintenance services are offered post-launch, including troubleshooting, updates, enhancements, and user training. Pricing is not disclosed on the website; engagement is arranged by request.

Team and credentials

UXExpert is led by Tushar Deshmukh (23+ years in UX/UI) and Mugdha Deshmukh (15+ years in technology and development). The team also includes Sanhita Deshmukh (Experience Designer) and Lucy (Chief Happiness Officer). No ISO, SOC 2, or other formal certifications are mentioned in the source. The company claims "India's TOP 10 Best UI/UX Solution Provider Startup" status and was featured in StartupCity Magazine (Silicon India Publications). It is based in Pune and serves clients across healthcare, finance, e-learning, travel, gaming, retail, automotive, media, real estate, government, nonprofits, and other sectors. English-language service delivery is implied by their work with international clients, though no formal proficiency claim is stated.