UX Fans

UX Fans is a Czech software and digital product firm based in Prague, founded around 2015 (inferred from team articles). The company describes itself as helping startups and established businesses move from idea to market-ready product, with long-term support included. They work across three core areas: design (UX/UI, research, design systems), web application development (front-end, back-end, API integration), and internal process digitalization (system integration, automation, optimization). They hold ISO 9001 and ISO/IEC 27001 certifications.

Services and capabilities

UX Fans splits its service lines into four categories. First, product design: they conduct user research and testing, build design systems, and create UI/UX for web and digital products. Second, web application development, where their stated focus is "fast, secure, and maintainable code"—they handle front-end work, back-end development, and API integrations. Third, internal process digitalization: they analyze and optimize workflows, integrate existing systems, implement automation and AI solutions, and prepare clients for vendor selection. Fourth, conversion rate optimization: they run UX audits, A/B tests, and data analysis on web properties and e-commerce sites.

The company emphasizes understanding client context—business goals, user needs, technical constraints, budget, timeline—before proposing solutions. Their blog content (written by staff including Martin Mussil) critiques design-for-design's-sake and advocates for problem-first thinking. This philosophy appears baked into their engagement model: they lead with research and audit work before moving to design or development.

Notable work

Kalkulátor.cz: A Czech energy and insurance price comparison tool. UX Fans did UX design, development, marketing, SEO, and product work. The site won the WEBTOP100 award in the SEO category.

OREA Hotels & Resorts: The largest hotel and resort network in the Czech Republic. UX Fans replaced parts of an insufficient off-the-shelf system with custom software, including A/B testing and integration work.

Svaz lyžařů ČR (Czech Ski Association): Built a new membership registry portal from scratch. The association's general secretary noted the system displays membership status in real-time with reliability and precision, and praised fast communication and reliability throughout.

Centropol Samoobsluha: Redesigned a self-service platform based on UX audit and user data analysis.

Atrea: Built an internal application to streamline data entry and retrieval across departments of a manufacturing firm.

Správa železnic (Czech Railways): Conducted UX audit of a public-facing application (Datel) and an internal system (ERMS), identifying barriers and proposing improvements through user interviews and expert analysis.

365Jablonec: A tourism and events portal for the city of Jablonec. After one year in production, it increased visitor numbers and simplified navigation of local cultural events.

How they work

UX Fans engages through consultation-first. They offer phone and email contact (+420 777 753 897, fruhbauer@uxf.cz) to discuss scope. Projects typically start with research or audit work—user testing, data analysis, expert review—before moving into design or development phases. They maintain long-term support relationships with clients after launch. No fixed pricing model is mentioned; they appear to work on a project basis.

Team and credentials

The company employs around 20–30 people (inferred from team member profiles published on their blog, which name roughly 15–20 individuals by name across design, development, and business roles). Leadership includes CEO Martin Tryzna (featured in a "Buduj značku" podcast episode) and Veronika Tryznová (described as an accountant focused on tax and accounting detail). Certifications: ISO 9001 (quality management) and ISO/IEC 27001 (information security). The team includes competitive athletes (e.g., Martin Koukal, credited with world and Olympic medals in an unspecified sport) and speaks Czech and English. The company actively publishes technical and product design content, suggesting senior practitioners in those domains.