UPDOT®

UPDOT is a digital engineering firm founded by Hrithik Unnikrishnan and based in India. The company operates with a leadership team that includes Athul Madhusoodanan (Managing Director), Sourab Pramanik (Chief Technology Officer), and Zaamoodri Suresh (Chief Creative Officer). UPDOT builds web applications, mobile apps, and custom software for enterprise clients and startups. The firm has delivered 70+ web projects, 8+ mobile apps, and works across e-commerce, fintech, and SaaS. They claim 4.85/5 average client rating on web work, with 60% client retention. Leadership emphasizes full IP ownership and zero security breaches to date.

Services and capabilities

UPDOT offers web application development, e-commerce platforms, content management systems, and low-code solutions via Webflow. On the mobile side, they build iOS, Android, and cross-platform apps using Flutter, Swift, and Kotlin. For enterprise work, they handle custom software development, legacy modernization, and AI/ML integration with data governance. They also provide DevOps services, website maintenance, and 45 days of free post-launch support.

The firm operates through three engagement models: Extended Team (dedicated developers integrated into your workflows), Fixed Scope (locked budget and timeline for well-defined projects), and Time & Materials (hourly billing for evolving requirements). Process flows through Discovery, Architecture, Design, Engineering, Validation, Deployment, and Optimization phases.

Technology choices span frontend (Next.js, React, Astro, Svelte), backend (Node.js, Rust, Go), databases (PostgreSQL, MongoDB, MySQL, Redis), and platforms (Shopify, Strapi, Payload). They cite 2x faster time-to-market, 50% reduction in technical debt, and 1-hour critical issue response time as standard commitments.

Notable work

Hyundai commissioned a real-time 3D car configurator for World Expo 2020 that let global visitors explore next-generation EV models interactively. BluArmor received a digital commerce platform focused on discovery and sales. KisanKraft got a Strapi-based platform for digital growth. Dum Safar's online delivery and takeaway business was modernized. Karma Group had its digital ecosystem rebuilt, and Hudayriyat Mar Vista received an iterative mobile app.

How they work

UPDOT engages through three models: Extended Team places developers into your existing workflows long-term; Fixed Scope locks scope, timeline, and budget for defined requirements; Time & Materials bills hourly for fluid projects. They provide weekly progress updates and promise 1-hour response for critical issues. Free post-launch support runs 45 days. All engagements retain full IP and code ownership with zero vendor lock-in architecture.

Team and credentials

The company is led by CEO Hrithik Unnikrishnan. Specific team size is not disclosed in publicly available material, but they claim to hire top 1% of engineering talent. They mention "Team Certifications" on their about page without listing specifics. The firm lists technology partners and solution partners but does not name them on the public site. No third-party ratings (Clutch, G2) or compliance certifications (ISO 27001, SOC 2) are mentioned in the source material.