Upbrighter IT Services Private Limited

Upbrighter IT Services Private Limited (USPL) is an India-based design and development agency focused on ecommerce, web design, and digital marketing. The company works primarily with Shopify and BigCommerce stores, though they also handle WordPress and custom web development. Their roster includes 20+ named projects ranging from fashion (Nature Footwear, Synergy Wetsuits) to food and beverage (Sunfood, Beavertown Brewery) to niche retail (Kawaii Slime Company, Gem Stone King). Client testimonials name two principals—Rajat and Happy—who appear to lead project delivery. One long-term client (Cameron Pearson) reports a four-year working relationship with consistent on-time and on-budget delivery.

Services and capabilities

USPL organizes its work across five main categories. Design services include UI/UX design (interface design, interaction design, research, prototyping), graphic design (illustration, motion graphics, icon design, logo design), and branding work. Web development spans AngularJS, ReactJS, VueJS, JavaScript, Node.js, Laravel, Golang, and Python. eCommerce development is the company's strongest vertical: Shopify customization dominates their portfolio (18 of 24 shown projects use Shopify), with BigCommerce work (6 projects) as a secondary platform. They also handle WordPress ecommerce, Wix, and Squarespace builds. Services here include theme customization, custom development, API development, Figma-to-Shopify conversion, and subscription model setup. Mobile app development covers iOS (native), Android (native), Flutter, and React Native, with ancillary services in app research and UI/UX design. Digital marketing includes SEO, social media marketing (SMM), PPC advertising, social media advertising, app store optimization (ASO), and content writing.

On ecommerce specifically, their website emphasizes responsive design, payment gateway integration, inventory and CRM integration, and website performance optimization (caching, image optimization, CDN). Their SEO page names keyword research, on-page optimization, content strategy, link building, and technical SEO as core competencies. The company claims clients "have seen good improvements in ranking and organic traffic within the first month," though no specific metrics are provided.

Notable work

USPL's portfolio spans two dozen named projects across retail verticals. Shopify work includes Gem Stone King (jewelry), Nature Footwear (footwear), Happy Way (Australian retailer, also handles subscription), Good Guy Supply, Spade & Co, Kawaii Slime Company, Capucelli, Sand Dollar Dubai, Synergy Wetsuits, Music Majlis, Legend Cookware, It's a Favor, Ejuicedb, and Trader Hank. BigCommerce clients include Sunfood (food/supplements), Curevana Inc., Bowhunters Supply Store, and Wisemen Wholesale. They also built or worked on WordPress sites for Soccer Nation and custom builds for other brands (AVA, Skinociti, Sxollie, Zazzee Naturals, Beavertown Brewery). For Crystallize-to-Shopify migrations, they worked with Julie Sand's team and provided "tips n tricks in video format" to help the client manage updates independently post-launch. One BigCommerce project (Curevana) involved "mockup implementation."

How they work

The company accepts project inquiries via a web form and indicates they will "be in contact ASAP." Testimonials suggest responsive communication across time zones (one client notes they were "incredibly responsive and helpful, even with a significant time difference"). Cameron Pearson's four-year engagement indicates willingness to support ongoing maintenance and iterative work beyond initial launches. Another client (Andrew Dowley) mentions repeat work ranging from "small tweaks to larger upgrades" after an initial reskin. Julie Sand's experience with post-launch video training suggests some knowledge transfer is included in their scope. Pricing and formal engagement models (retainer, hourly, fixed-price) are not disclosed on the website.

Team and credentials

Two individuals—Rajat and Happy—are named multiple times across client testimonials as principal contacts and technical leads. No team size, full organizational structure, or founding date is stated on the public website. No formal credentials (ISO certifications, SOC 2, partner badges, Clutch or G2 ratings) are mentioned. The site notes they are "hiring" for open positions but does not specify roles or headcount. A newsletter signup and blog section (with posts on SEO keywords and ecommerce development) suggest some thought leadership output, but no bylines or author credentials are provided.