Two Words Design

Two Words Design is a design-led consultancy founded in 2019 by Nihar Tanna, based in Mumbai with an office in the UK. The firm describes itself as solving "complex business problems with exceptional design thinking and rapid execution," working across eight countries with over 30 global clients. The team—led by co-founders Rakesh Verma (CTO, India office) and Jack Hook (UK office co-founder), alongside growth head Anan Javid—combines experience from Grant Thornton, Ripple, Wingfy, and BCG. Tanna's background in commerce, law, and finance shaped the firm's approach: translating compliance frameworks, business models, and regulatory requirements into digital interfaces. Rather than positioning itself as a pure design agency, Two Words frames itself as a "strategic partner" handling what it calls "the business layer of technology."

Services and capabilities

Two Words' work clusters around four areas: product and go-to-market strategy, UX/UI design, technology delivery, and digital transformation consulting. The firm markets itself on multidisciplinary depth—embedding product and technical expertise directly into deliverables rather than handing off design to engineering. On the technology side, they employ full-stack developers and front-end specialists (the team includes a full-stack developer and front-end experience head). Projects span design systems creation, interactive prototyping, AI-augmented platforms, and role-based dashboard architecture. The firm explicitly works across regulatory and compliance-heavy sectors, handling tax platforms, GST compliance tools, and brand management systems where data density and stakeholder complexity run high.

Their engagement model emphasizes embedded delivery—"we work the way your team works," matching tools, rhythm, and time zones. On data-driven methodology, the firm says its "decisions are driven by raw data, which we transform into narratives that resonate with stakeholders." Specific project details reveal their approach: for EY's Integrated Tax Platform, they conducted a zero-base design audit, restructured information architecture across modules, built a custom design system, and created role-specific dashboards for CFOs, analysts, tax specialists, and operations teams. For BCG's AI-powered brand management platform, they designed adaptive interfaces, integrated forecasting tools, and built modular architecture to flex with market shifts.

Notable work

Two Words' portfolio includes work with Boston Consulting Group on an AI-powered brand management platform aimed at accelerating decision-making for strategy teams. The project involved AI-augmented forecasting tools, tablet-optimized responsive UI, and "visualized intelligence" that moves beyond dashboards. The firm reports the platform is "now used by strategy teams to align faster, plan smarter, and act sooner."

For EY India, Two Words redesigned the Integrated Tax Platform (ITP), a compliance tool used by major enterprises for GST and TDS management. The challenge centered on usability: the platform was "powerful, but hard to navigate." Two Words restructured information architecture across GST and TDS modules, built a design system to unify navigation logic, introduced role-based dashboards, and redesigned reporting as an interactive space rather than static exports. The firm claims the redesign "reduced reporting errors by simplifying action flows and integrating validations in-context" and redefined ITP's perception from "a backend obligation to a user-forward product."

Other named clients span pharma (UI design for campaign and GTM), luxury retail (digitization for an Italian furniture brand), fintech (GST compliance and GTM for a taxation FinTech), media (UI and front-end work for a cinema platform), mobility infrastructure (India's RRTS app prototype and strategy), venture capital (digital transformation for Adventum), and film production (an immersive digital experience for a wedding filmmaking company). The range suggests Two Words targets established enterprises navigating regulatory change and startups building complex data products.

How they work

Two Words operates as an embedded partner, matching the client's tools, communication cadence, and working hours. The firm describes itself as boutique in focus but enterprise in delivery—a result of six years building "quietly in Mumbai." Nihar Tanna emphasizes that "some of our best projects started with a two-line email," signaling low friction entry. The team sizes visible in case studies suggest small, focused squads rather than sprawling delivery centers. Pricing is not disclosed on the website, but engagement appears to range from prototyping and strategy work to full platform redesigns and implementation.

Team and credentials

Two Words has a disclosed leadership team of at least 10 people: founder and CEO Nihar Tanna, co-founders Rakesh Verma (CTO) and Anan Javid (growth head), UK office co-founder Jack Hook, plus seven listed specialists in design, development, and creative direction (Nabhi Shah, Ankesh Gandhi, Madhav Maidas, Bhumika Dive, Sattvik Dwivedi, Jatin Suryvanshi). The firm does not list formal certifications (ISO 27001, SOC 2) or partner badges in the source material. No team size breakdown by discipline or total headcount is provided. The firm claims to be "trusted by more than 30 companies globally" across eight countries but does not name most of them beyond the publicly detailed case studies (BCG, EY, and a handful of others). No Clutch, G2, or third-party review rating is mentioned.