Think Design

Think Design is a UI/UX and design research studio founded in 2004, based in India. The firm works across six core service areas—UI/UX design, user research, data visualization, service design, and strategic consulting—for enterprise clients, financial services firms, healthcare organizations, media companies, and edtech platforms. Over 21 years, Think Design has built a practice around what it calls design thinking: combining research and data to shape user experiences that move business metrics. The company works with fortune 500 companies, startups, government bodies, and vertical organizations, though specific team size is not disclosed on the public website.

Services and capabilities

Think Design's core offering is UI/UX design—building interfaces for complex systems across enterprise software, banking platforms, healthcare applications, and media products. The firm emphasizes research-driven design: they conduct user interviews, focus groups, surveys, heatmap analysis, and usage analytics to validate assumptions before design work begins. They call this approach the "Golden Grid framework," which guides selection of research methods based on project context.

Data visualization and dashboard design is a second pillar. Think Design designs dashboards and analytics interfaces for organizations that need to surface insights from large datasets. They name Apollo 24|7, FIS, and Vapor IO as clients in this space. A third service is user research—the firm runs dedicated research programs to uncover behavioral and attitudinal insights for clients before design begins.

Service design and organizational transformation round out the offering. Think Design positions itself as a strategic partner that helps clients rethink business processes end-to-end—not just digital surfaces, but workflows, organizational structures, and how teams work. They also provide post-project support: after launch, the team helps clients implement updates based on user feedback and plan enhancements.

Notable work

Think Design's website references work with Grihum Housing Finance, Mahindra Paybima, Reliance Smart Money, and Airtel XStream, though detailed case studies are not fully visible in the scraped content. The firm won a Silver award at e4M DigiOne Awards (2025) for Mahindra Paybima design work and a Gold at Top Education Brands Award (2025). Earlier recognitions include an iF Design Award for Reliance Smart Money (2018) and Good Design Award for FiGO app (2017). Think Design has been named India's Best Design Studio four times across award cycles (2017, 2018, and implied recurrence through 2019).

How they work

Think Design describes an agile engagement approach with iterative screen reviews for transparency. The firm positions itself as a strategic partner that first clarifies the client's vision, then connects it to user needs through research. Engagement appears to be project-based, though the website mentions availability for ongoing post-project support and updates. No pricing information is disclosed.

Team and credentials

Think Design was founded in 2004. The firm has 15+ years of cross-industry experience. No team size or office locations are specified in the source material. The company has won multiple design awards: iF Design Award (2018), Good Design Australia (2 awards, 2018), CII Design Excellence Award (2019), and repeated recognition as India's Best Design Studio. No ISO, SOC 2, or other compliance certifications are mentioned. The firm's leadership participates in teaching at world-class universities, which it cites as a knowledge advantage.