theBlue.ai

theBlue.ai is a Hamburg and Poznań-based AI development company founded in 2019. It's the AI division of Apollogic Group, a 100+ person enterprise consulting firm with 18 years of IT delivery history. The company has delivered 50+ enterprise AI projects across 10 industries, working with teams to automate manual processes—invoices, emails, documents, tickets—by building custom systems that integrate into existing infrastructure rather than replacing it.

Unlike generic AI consultancies, theBlue.ai's founders came from enterprise IT. Sirko Pelzl, CEO and co-founder, spent 20+ years in enterprise systems before starting the company. Agata Chudzińska, CTO and AI solutions architect, has 10+ years in AI and data science and advises enterprise clients including the European Commission. This background shapes how they work: they start with process pain, not technology hype.

Services and capabilities

theBlue.ai builds document intelligence systems using LLMs to extract data from unstructured emails, PDFs, and scanned files with context-aware validation. They create multi-system integration layers connecting AI to ERP, CRM, email, ticketing, and file systems in single workflows. All systems are production-grade—deployed on-premise, private cloud, or hybrid—with monitoring, logging, exception handling, and human-in-the-loop review built in. They offer continuous learning capabilities so systems improve over time based on corrections and edge cases without retraining from scratch.

Common use cases include invoice and PO reconciliation (AI reads incoming invoices, matches against purchase orders, flags discrepancies, updates payment status); email classification and response drafting (categorize by intent, route to right team, generate draft responses); document-to-system data entry (extract from PDFs and unstructured files, write directly into ERP or CRM); logistics and shipment processing (extract shipment details from emails and documents, sync with TMS platforms); supplier and contract reconciliation (cross-reference supplier documents across systems); and service desk automation (classify tickets, route or resolve automatically, connected to Jira, ServiceNow, or SharePoint).

Their stated technology approach centers on LLMs and modern AI deployed like enterprise software, not research projects. They integrate with SAP, Microsoft Dynamics, DATEV, Outlook, Gmail, Jira, ServiceNow, SharePoint, Confluence, Azure, and carrier APIs, depending on what the client already runs.

Notable work

A logistics company with 200+ employees had operations teams manually reading 500+ daily shipping confirmation emails and entering data into their TMS. theBlue.ai built an AI pipeline to extract, validate, and sync shipment data automatically, reducing manual processing time by 85% (6 hours down to 45 minutes daily). An enterprise services firm running on-premise Jira and Azure had its IT team manually triaging, classifying, and routing tickets. theBlue.ai built a system to read tickets, classify by intent, and route or resolve automatically, cutting manual triage effort by 60% and improving average resolution time by 4x. A mid-market finance team spent hours daily matching invoices to purchase orders across email and their ERP. theBlue.ai automated extraction, matching, and status updates, reducing processing overhead by 70% with 98% match accuracy. A MedTech client (apoQlar GmbH, Hamburg) uses a GenAI-powered virtual assistant for internal support that the company describes as having "revolutionized the way we access and utilize information from our vast document base."

How they work

Every engagement follows a three-phase model. Phase 1 is a standalone process analysis: theBlue.ai works with your team on-site or remotely, interviews stakeholders, maps end-to-end workflows, assesses systems and data flows, designs an AI architecture respecting security and compliance requirements, and delivers a complete proposal—architecture, integration plan, timeline, cost estimate—ready to present to internal stakeholders, IT, and security. This takes 1–3 weeks and costs from €3,000. You keep the deliverable regardless of whether you proceed. Phase 2 is development and system integration. Based on the approved architecture, they build iteratively with regular checkpoints so your team reviews working components early. Integration respects your security and compliance requirements. Scope is managed through milestones; if requirements shift, they re-scope transparently. Phase 2 runs 8–32 weeks depending on scope and costs €25,000–€100,000+, milestone-based. Phase 3 is production rollout and ongoing support. The system goes live with real data and workflows. theBlue.ai monitors closely, iterates on edge cases that surface in production, then hands over with full documentation, training, and knowledge transfer. Your team owns the system. Ongoing support and maintenance are optional. Their engagement model is no big upfront contract—you see what's possible at Phase 1 before committing to implementation.

Team and credentials

TheBlue.ai is part of Apollogic Group (100+ engineers), which is ISO 9001 certified, a SAP Partner and Microsoft Partner (including Microsoft AI Inner Circle), and has been on the market for 18+ years. It was recognized as Forbes Diamond 2024. The company employs 100+ engineers across its group. Sirko Pelzl (CEO and co-founder) has 20+ years in enterprise systems and previously worked as a SAP CRM architect and systems integrator at T-Systems, Bosch, E.ON, and Otto. Agata Chudzińska (CTO and AI solutions architect) has 10+ years in AI and data science, advises the European Commission, and has spoken on AI at NDC Oslo, NDC London, SweTugg Stockholm, MLConf Munich, and Data Science Summit. Senior engineers work directly on projects from day one; there are no account managers or handoffs to junior resources.