The Smarketers

The Smarketers is a B2B marketing agency based in India that specializes in Account-Based Marketing, Inbound Marketing, and Demand Generation for mid-market and Fortune 1000 companies. Founded with a focus on revenue outcomes rather than vanity metrics, the agency works across IT services, SaaS, cybersecurity, manufacturing, healthcare, and telecom. They serve 250+ clients globally and hold the distinction of being India's first and only ITSMA-awarded agency for ABM success, having earned the Marketing Excellence Gold Award in 2019.

Services and capabilities

The Smarketers' core offering centers on Account-Based Marketing, which they execute using an AI-enabled tool stack with 25 different modules. Their ABM approach combines signal detection (pulling data from Clay, 6Sense, Apollo, and other sources to identify accounts actively in market), channel orchestration (routing prospects through email, LinkedIn, WhatsApp, direct mail, events, and gifting), and unified attribution across all touchpoints.

Beyond ABM, they offer Inbound Marketing built around content strategy and SEO, HubSpot Services as a Platinum Solutions Partner, Web Design & Development, Content Marketing, Marketing Automation, and Demand Generation. They also run ABM training and consulting engagements. Their methodology integrates digital and offline tactics—direct mail timed by AI signals, executive events, strategic gifting, and field marketing—with the goal of achieving 2-3x higher engagement rates versus digital-only programs.

They work with clients on a test-measure-optimize cycle focused on pipeline velocity, SQL generation, and closed-won revenue. The agency has developed specialized ABM playbooks for verticals including EV manufacturing, system integrators, FinTech, cybersecurity, pharma, and retail tech.

Notable work

For a Fortune 500 tech giant, The Smarketers generated 80 sales-qualified accounts in 9 months while engaging 150+ total accounts. A Fortune 100 technology leader in India saw 100+ enterprise accounts engaged through a multi-channel ABM program. In manufacturing, a Fortune 500 industrial automation client ran a virtual event strategy that secured 500+ qualified registrations from 400+ target companies, reducing cost per lead by 90%. Exotel, a virtual telecom operator, saw a 60% boost in sales following ABM training and improved lead quality. KeyReply (health tech) generated 100+ MQLs in 6 months with 1:few ABM, reducing cost per lead to $51.86 and doubling click-through rate to 4.43%. Josh Software achieved 300% ROI in 7 months through integrated inbound and ABM. A leading cybersecurity firm saw 3x organic growth and a 16.31% month-over-month increase in organic sessions.

How they work

The Smarketers structures ABM engagements in six phases: (1) identify target accounts based on buyer personas and your strengths, (2) gather account intelligence using market research and AI tools to understand tech stacks and challenges, (3) develop relevant messaging tailored to each account, (4) engage across multiple channels in a structured manner, (5) nurture through strategic campaigns over the long B2B sales cycle, and (6) convert high-quality leads with strong lifetime value. They integrate clients' tech stacks including CRM and marketing automation platforms, implement account scoring models, and build dashboards for tracking engagement and attribution. They report outcomes 10x faster than traditional methods through their AI-native agentic workflow engine. Pricing is not disclosed on their public site; clients can request a quote or 30-minute marketing assessment.

Team and credentials

The Smarketers holds HubSpot Platinum Solutions Partner status and was awarded the ITSMA Marketing Excellence Gold Award in 2019. They are recognized by Clutch as a leading B2B agency in India. The team includes content strategists, SEO experts, and ABM specialists with experience across multiple industry domains and geographies. Their ABM programs have an 85% success rate across 40+ programs. Specific team size and founder names are not disclosed in public materials.