The Night Marketer

The Night Marketer is a digital agency based in New Delhi, India, with 30 team members operating across design, development, marketing, and automation. Founded with 10+ years of experience, the firm claims $56M+ in revenue generated for clients and works with 450+ clients globally, primarily in the direct-to-consumer (D2C) space. The core offering spans web design and development (Shopify, WordPress, custom builds), mobile app development, branding, UI/UX design, conversion rate optimization, and performance marketing. The team includes senior roles in backend development, frontend development, design, and marketing strategy.

Services and capabilities

The Night Marketer structures its work into four main pillars: Design (UI/UX, branding, graphic design, CRO), Development (custom frontend/backend, ERP/CRM, mobile apps, Shopify and WordPress), Marketing (SEO, email, Google Ads, social media, performance marketing), and Automations (custom chatbots, email automation, cloud setup).

On the design side, their branding process follows what they call the "3 C's"—Clarity (communicating values), Consistency (building trust), and Constancy (ongoing reinforcement). They report designing 1000+ graphics over their 10-year tenure. For conversion rate optimization, they claim to have increased conversion rates by 55% for clients, using a three-phase approach: website audit, strategy planning, and implementation. Their CRO work targets bounce rates, cart abandonment, mobile performance, and user journey clarity.

Development services include custom frontend and backend work, mobile app development, and platform-specific builds for Shopify and WordPress. On the automation front, they offer AI Agent development alongside email and e-commerce automation, with named integrations to ChatGPT, Cursor, V0 Dev, and Claude.

Marketing services span performance marketing, email campaigns, Google Ads, SEO, and social media management. They cite metrics like 125+ weekly lead growth, 2.2X monthly sales increases, 120% organic traffic gains, and 1200% brand recognition improvements for unspecified clients.

Notable work

The source names three completed projects. For Fuel Your Body, a subscription meal platform, they report a 2.3x subscriber increase over 5 months following a website audit, user flow redesign with tiered meal plans, and mobile-first Shopify rebuild with email marketing implementation. Greenleaf, an agricultural commodities business, received branding, UI/UX, and development work to establish a modern web presence reflecting the sector's authority. A US-based perfume brand received design and development services including animations and refined aesthetics.

Additional case studies mention a B2B distributor website (Rajdhani) targeting a professional audience, and a Goa-based real estate brand. The testimonials cite clients including Kwatra Enterprises, SKI Capital Services Limited, Starlightauto PVT. Ltd., and others, though the feedback is generic ("organized workflow," "customer-oriented approach") and lacks project-specific detail.

How they work

The firm employs an in-house team structure and offers free consultation calls to prospective clients. They emphasize a user-centric approach with individual project needs assessment. The source does not specify engagement models (fixed-price vs. T&M vs. retainer), minimum project sizes, or typical timeline commitments. They mention offering a free website audit report as an entry point.

Team and credentials

The Night Marketer is led by Raghav Mittal (Admin/Project Lead). The named technical team includes Pawan Tiwari (5+ years, Sr. Backend Developer), Rishabh Singh (4+ years, Sr. Designer), Sachin Shrotriya (4+ years, Backend Developer), Rahul Singh (4+ years, Sr. Frontend Developer), Anand Kushwaha (4+ years, Sr. Developer), Ronak Bisht (4+ years, Graphic Designer), Prashant (1+ year, Sr. Marketing Expert), Rishabh Kumar (1+ year, Frontend Developer), and Arjun Singh (1+ year, SEO Executive). No certifications (ISO, SOC 2, GDPR compliance) are mentioned in the source. No specific AWS, Google Cloud, or platform partnerships are named beyond Shopify and WordPress platform work.