The Adroit

The Adroit is a digital marketing and web development agency based in Mumbai, India. Founded by Jeevan Tipke (CEO, 22 years marketing experience) and Leeladhar Gour (CFO, 21 years finance experience), the firm positions itself as a full-service shop handling strategy, creative, technology, and performance marketing. The team includes specialists in QA, development, social media, and account management, with leadership drawn from FMCG, banking, healthcare, and ecommerce backgrounds. The agency works across Mumbai, Bangalore, and New Delhi.

Services and capabilities

The Adroit divides its work into three broad buckets. Technology & Development covers web design and build (ecommerce sites, corporate websites, blogs), mobile app development, WordPress, Ruby on Rails, chatbots, emailers, and UI/UX audit and design. Digital Marketing Services spans social media marketing, SEO, SEM, branding, influencer marketing, LinkedIn marketing, email and SMS campaigns, marketplace management, video production (corporate videos, TVCs, product explainers), and photo/product shoots. Performance Marketing focuses on paid campaigns: display advertising, native ads, social media advertising, affiliate marketing, and programmatic ads, with stated emphasis on ROI and "actionable based results."

Beyond client services, The Adroit operates three in-house products. Watskart is a WhatsApp ecommerce platform for small businesses (grocery, books, property, apparel). TheAdroitHRMS is a chatbot-based employee management suite with recruitment, attendance, leave, payroll, appraisal, and project management modules. TheAdroitChat is a custom chatbot builder with multi-chatbot support, lead forms, smart routing, and live agent handoff. The agency also offers a Real Estate CRM targeting agents and builders, bundling property listing, lead management, invoicing, and customization.

Notable work

Clients cited include Raymond Limited (Chief Digital Officer Ravi Hudda noted "instantaneous change and impact" from "strategic and consistent campaigns"), Checkmarx (Director of Digital Marketing Mayank Raturi reported the team "successfully increased website traffic and completed the project with zero downtime"), Sebone Technologies (Founder/CEO Ravi Vyas praised "agile responsiveness and transparency"), Northumbria University (Regional Director Ashwini Thakur called them "highly recommend"), Weavings Manpower Solutions (Manager Naresh Soni stated "we're now able to reach and convert new leads into loyal customers every day... numbers continue to grow consistently every month"), and others across fintech, consulting, real estate, and staffing. No revenue figures or project scopes are disclosed.

How they work

The agency describes a collaborative approach with frequent communication via email, WhatsApp, and virtual meetings. Leadership spans business development (CEO Jeevan), finance and HR (CFO Leeladhar), technology (Nitin Shelar, 15 years in web/app dev, leads UI/UX and SDLC), social media and accounts (Sandhya Shinde, 10+ years account/SMM), QA (Aasha Shewale, 9+ years testing in banking/healthcare/ecommerce, hands-on STLC/SDLC), and development (Sunil Jaiswar, 5+ years Rails, leads SaaS/CRM/HRMS builds). The firm works in Agile, Scrum, and Waterfall methodologies. No pricing or minimum engagement terms are published.

Team and credentials

The firm employs a mix of executive, technical, and account-facing staff. Jeevan (CEO) holds a Master's in Marketing and IT from ITM Business School and Southern New Hampshire University, UK, with HubSpot certifications in email and social media marketing, plus HarvardX and Amazon credentials. Leeladhar (CFO) has 21 years in accounts and finance across multinational FMCG, durables, fashion, and auto brands. Nitin (Head of Technology) has 15 years in web/app development with 7.5 years leading teams, expertise in RWD, OOP, and Waterfall/Agile/Scrum. Sunil (Development Lead) is a Certified Ruby on Rails Developer and Computer Science graduate from Mumbai University. Aasha (Head of QA) brings 9+ years in functional, regression, system, and UAT testing. Sandhya (Head of SMM & Accounts) has 10+ years in account management and social media. No team size, ISO certifications, or partner statuses (AWS, Google, Shopify) are stated. No Clutch or G2 ratings are cited.