Tero

Tero is a Microsoft and Salesforce certified partner based in Montevideo, Uruguay, operating as part of the Nortal group. Founded over a decade ago, the company has completed 150+ projects and employs 90+ people across 10+ countries. They focus on CRM implementation, integration, and optimization for companies across the Americas, positioning themselves as a nearshore alternative for North American firms seeking Spanish-language capability and overlapping time zones.

The company's core pitch rests on three claims: deep expertise in the Microsoft and Salesforce ecosystems, agile delivery methodology, and the ability to scale teams quickly without geographic friction. Client testimonials name specific outcomes—Scotiabank Uruguay credits Tero with enabling faster Dynamics 365 project deployment; BBVA Paraguay notes they "encompass all different client interactions in a single CRM platform"; one unnamed organization rebuilt a Salesforce instance "completely" in what appears to have been weeks rather than months.

Services and capabilities

Tero's service menu divides into three tiers. CRM Implementation covers the full stack: Salesforce and Dynamics 365 deployments, demand generation, marketing automation, sales automation, omnichannel customer service, and field service. They claim experience in both greenfield builds and rescue projects (CRM implementations that have "lost momentum").

Low-Code Custom Development positions Power Platform and Salesforce Platform as the vehicle for rapid application building. They offer workshops (a 2-hour "Top 8 FAQs" intro, a 10-hour "Ideation and Roadmap" workshop), hands-on proof-of-concept development, Center of Excellence deployment, fusion team augmentation, and citizen developer training. They work with Power Apps, Power Automate, Power BI, Power Virtual Agents, Power Pages, Flow Builder, App Builder, Experience Builder, and OmniStudio.

CRM Support and Evolution splits into two models. On-demand support packages 60 or fewer monthly hours at fixed price, with a rotating CRM admin handling user onboarding, permissions, form customization, report generation, and bug fixes. Evolving CRM Support (the pricier option) allocates 100+ monthly hours to a fixed team of CRM developers, a service manager, and a delivery manager, with the addition of proactive backlog management, licensing optimization, and user adoption initiatives.

They also address specific pain points: standardizing sales processes, modernizing customer service, aligning sales and marketing, improving CRM user adoption, increasing CRM ROI, and—explicitly—rescuing failed implementations.

Notable work

Client quotes provide the strongest evidence of what Tero delivers. Scotiabank Uruguay's development manager states the team "has a deep well of knowledge in Microsoft Dynamics that has allowed us to quickly and easily implement new Dynamics 365-based projects," citing the benefit of working with the same time zone and without language barriers. BBVA Paraguay's COO notes that Dynamics 365 gave them "a comprehensive view of our clients and their history" and that Tero helped them "build an effective team that performs maintenance and developments for our CRM."

One unnamed organization (cited via Tim Wollin, Operations Director) completed a full Salesforce instance rebuild, describing it as "quick and effective" and crediting Tero with making the process "incredible easy to work with." Another client (Avi Meyohas, Director of Business Operations) augmented their Salesforce team with Tero resources, calling them "professional and knowledgeable SMEs." Interagrovial's IT manager congratulated Tero on its 10-year milestone and noted the partnership evolved from Dynamics CRM to ETL and Power BI services.

How they work

Tero operates on a nearshore outsourcing model. They are bilingual (English and Spanish implied) and leverage Uruguay's time zone alignment with the US East Coast as a selling point. For implementation and low-code projects, they use agile methodologies with stated emphasis on transparency and client involvement. Support engagements run on two tracks: monthly hour-based packages (60 hours or 100+) invoiced at fixed rates, with on-demand support relying on a ticketing system and evolving support adding a dedicated team with a service manager acting as Agile Product Owner proxy. No pricing is published on the site.

Team and credentials

Tero is owned by Nortal, an Estonian enterprise software group. The company operates from Montevideo with clients across 10+ countries. The team includes 90+ people. They are certified partners for Microsoft (Dynamics 365, Power Platform) and Salesforce. Staff roles include CRM administrators, CRM developers and consultants, service managers, and delivery managers. English proficiency is implied strong, given client testimonials from North American firms and the emphasis on communication without barriers.