Tenet - UI UX Design Agency

Tenet is a UI/UX design, development, and growth marketing agency based in India with offices in more than four countries. The company has completed over 450 projects and reports generating $1.5 billion in revenue for clients across a range of industries including healthcare, fintech, e-commerce, and SaaS. Tenet positions itself as a full-stack digital agency combining design, engineering, and marketing under one roof rather than outsourcing pieces to specialists.

The founding team includes Derek O'Brien, formerly creative head at Ogilvy and later a Member of Parliament in India. The company was previously known as KodeGlobe before rebranding to Tenet. While specific team size is not disclosed, the company references deploying strategists, analysts, designers, developers, QA engineers, and marketing consultants across projects.

Services and capabilities

Tenet organizes its offerings around four pillars: strategy, design, technology, and growth.

On the research side, Tenet conducts brand research, UX research, usability testing, design audits, heuristic evaluations, competitive benchmarking, and ethnographic research. The design practice covers product design, UI/UX design, interaction design, digital prototyping, branding, rebranding, motion graphics, digital illustrations, and brand style guides.

Development services include website development, iOS and Android app development, SaaS development, custom CMS development, cross-platform app development, and e-commerce development. The company explicitly states experience with WordPress, Drupal, Strapi, Hygraph, Shopify, Magento, Joomla, Contentful, Wix, and Squarespace.

Growth marketing covers SEO, PPC management, conversion rate optimization, email marketing, content marketing, B2B marketing, and engagement strategy. Tenet emphasizes focusing on measurable outcomes rather than vanity metrics like impressions or clicks.

Notable work

Client work includes IROS, a healthcare provider in the UAE where Tenet handled brand strategy, identity, logo design, UX research, UI design, and website development. For ASDAV, the company delivered brand strategy, identity, website design, and go-to-market enablement. G42 Healthcare, another UAE healthcare entity, received digital transformation, website development, and digital experience management. Strongr, a fitness startup in India, worked with Tenet on product development and strategy including mobile app development, backend development, and product marketing. ACE Plus, India's soft skills education platform, engaged Tenet for mobile app development, QA testing, backend development, and game development. Angles, Kuwait's lifestyle retail leader, received product development, e-commerce enablement, and digital transformation.

Testimonials name clients including Coca-Cola (where Alex Carter noted the mobile app streamlined logistics and reporting), Gartner, and M42. The company claims 300+ happy clients and has worked across 50+ countries.

How they work

Tenet describes its engagement model as deeply collaborative and outcome-focused. The process begins with discovery and immersion sessions to understand the client's business, goals, and audience. This feeds into research and strategy development rooted in data. The company then moves into ideation and design with client feedback loops, followed by development and execution using what it calls best-in-class technologies. Testing and validation complete the cycle.

The company emphasizes no "cookie cutter" solutions and positions itself against traditional marketing agencies by focusing on business results rather than visibility metrics. Pricing for UX design is determined by factors including design complexity, number of screens, user research depth, custom integrations, and project goals. The company operates globally with contact points in the UAE, US, UK, and India.

Team and credentials

No formal certifications like ISO 27001 or SOC 2 are mentioned. The founding team includes Derek O'Brien, who led creative at Ogilvy before entering politics. The company does not disclose formal team size or breakdown but references deploying multidisciplinary resources including strategists, analysts, designers, developers, QA engineers, and marketing consultants. Client testimonials suggest teams with strong communication skills and proactive execution.