Sugar and Co.
2 reviews
External Reviews
Technologies
Services
Notable Clients
Sugar and Co. is a creative agency based in India and the UAE, founded by Yovan Verma, a designer with over 15 years in UX/UI design, branding, and front-end development. The company positions itself as a brand consultancy rather than a traditional marketing agency, working with clients across retail, hospitality, food, and travel sectors. Verma previously worked as a UX/UI designer in Germany and has collaborated with companies including Landmark Group, Carrefour, Novotel Chandigarh, and Gopal Sweets on branding, website development, packaging, and social media work.
Services and capabilities
Sugar and Co. organizes its offerings into five main areas. On the branding side, they handle brand identity and logo design, brand guidelines and positioning, process architecture, packaging and label design, and marketing collateral. Website and app development covers custom website design and development, Shopify solutions, and UI/UX design for web and mobile, plus app design and prototyping.
Their social media and marketing work includes social media management and strategy, influencer and performance marketing, paid ad campaigns, and content creation for photo and video. The SEO and digital growth category spans SEO optimization with performance tracking, Google Ads and PPC campaigns, email and SMS marketing, and conversion rate optimization.
Notable work
Public work shown on their site includes social media management for Novotel Chandigarh Tribune Chowk, Jainsonsz, and Choko Delights. They designed the Sky Guru app (UX/UI), built a website for Kapsons, handled branding and website work for Gehnaz, and shot product photography for a jewellery brand. Case studies mention a magazine called Nasty Paper, described as a publication about people with dedication and commitment, featuring 10 stories.
How they work
The company describes itself as "client-first," claiming to tailor solutions to business needs and goals. It aims to blend creativity with strategy. No specific pricing model, contract length, or engagement structure (fixed-price, T&M, retainer, dedicated team) is stated in the available material. Team size is not disclosed.
Team and credentials
Yovan Verma is the named founder. The company mentions a "dedicated team of innovative thinkers and strategists" but provides no headcount or organizational breakdown. No certifications (ISO, SOC 2, GDPR compliance), partner status with major platforms, or third-party ratings are mentioned in the source material.
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Case Studies
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Client Reviews
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