STRV

STRV is a digital product company founded in 2004, headquartered in Prague with offices in Brno, New York, Los Angeles, and San Francisco. The 200+ team includes product managers, designers, engineers, and QA specialists. They design and build mobile and web applications for startups and established brands—recent work spans Barry's, The Athletic, MLS, Citizen, Ascension, and others. The company takes end-to-end responsibility: they don't outsource design or code, handling product strategy, design, iOS/Android/web development, backend infrastructure, data science, and QA under one roof.

Services and capabilities

STRV structures its offerings around seven core services. Product management covers strategy, roadmaps, specifications, market research, competitor analysis, and user testing. Their design team handles UX/UI, product conception, art direction, responsive design, and interaction design—work that has earned Apple and Webby awards.

On the engineering side, they build native iOS and Android apps as well as cross-platform solutions. Web development includes frontend, backend, cloud infrastructure, and CMS work. They also offer custom AI and machine learning solutions (recommendation engines, content moderation, computer vision, generative AI, NLP, predictive analytics, edge ML), data engineering (big data, reporting, analytics, A/B testing), and cloud services (migration, infrastructure, cost optimization, systems integration).

Their stated approach emphasizes solving real user problems through research and building products "for today, ready for tomorrow"—shipping to market quickly while planning for future iterations. Client involvement is continuous from concept through launch. Time and cost estimates come from department heads with years of experience.

Notable work

Clients named explicitly include Barry's (fitness brand), MLS, The Athletic (sports app), Citizen, Ascension, Laced, The Pump, Kindred, Rebel Girls, Kaiber, Barnes & Noble, and Nav. They've also worked with ClassDojo, Autodesk, Minted, and MedMen. One client (CAVIAR co-founder Jason Wang) noted that STRV compressed work that "would have taken us 6 months" into "1.5 months."

Alex Mather, CEO of The Athletic, highlighted that their iOS developer showed personal ownership comparable to a full-time employee. Edward Nelson (OPKIX) described them as "a trusted partner" who help "navigate through the challenges." Liam Don (ClassDojo co-founder & CTO) said they needed "real developers, real engineers who could work closely with our engineers to actually be a team," and STRV delivered on that expectation. Robert Tarabcak (Cinnamon founder) called their team's "scope of abilities exceptional" and noted they "know exactly what clients need and can adjust anything to adapt."

How they work

STRV hand-picks designers and engineers for dedicated project teams from kickoff to launch. They maintain ongoing client involvement at every step—from mood boards to production. The company operates with what they call a "Hive Mind" structure: if a challenge arises, any of the 200+ experts can contribute. All capability sits in-house; no lines of code or design pixels are outsourced. They emphasize transparent estimation and operate across five office locations to support global clients in multiple time zones.

Team and credentials

Lubo Smid is CEO. The team comprises software engineers, product designers, product managers, and QA testers hired through an "elaborate hiring process" focused on people who appreciate trust and take responsibility for their work. STRV is rated a Top Software Company globally and is listed as a Clutch Global Leader in the Top 1% of B2B companies. The company works with 400+ clients across nearly every industry. Team members speak multiple languages and are based across Prague, Brno, New York, Los Angeles, and San Francisco.