Srijan Technologies Pvt. Ltd.

Srijan Technologies, rebranded as Material in 2024, operates from Gurugram, India and maintains offices across the US (Atlanta, Austin, Los Angeles, Oakland, New York), London, Singapore, and Sydney. The firm spent over 20 years building expertise in open-source technology before broadening its scope under the Material banner to include data, AI, cloud and platform engineering. The company positions itself around an "insights-driven operating system"—pairing data analytics with engineering delivery to help brands connect consumer intelligence with customer demand generation.

Material's core thesis is that customer understanding gains leverage when insights move directly into marketing and experience priorities. Their approach treats omnichannel and digital experience work as exercises in unifying disconnected systems: connecting customer data across web, mobile, in-store and call center touchpoints to build a 360-degree view, then personalizing interactions based on that unified data.

Services and capabilities

Material groups its work into four main buckets: Data + AI, Platform + Product Engineering, Digital Experience, and Drupal expertise.

Digital Experience covers omnichannel architecture, content management systems, marketing technology, loyalty platforms, and multi-channel content delivery. On the CMS side, they handle platform selection, migration and integration to let brands create, edit and publish content across channels. Marketing technology work focuses on automation and engagement—they cite Salesforce Marketing Cloud optimization as a concrete example (Dr. Pepper case). For loyalty, they combine behavioral analytics with customer insight. On the infrastructure layer, they use APIs, headless architecture and multi-site management to route content across websites, mobile apps, email, social and commerce platforms.

Platform + Product Engineering focuses on cloud-native architectures for secure, scalable products. The source mentions this work in the context of "designing and building" but provides limited detail on specific methodologies or technology choices beyond the cloud-native framing.

Data + AI services integrate AI with human insight to address real-world business problems. A perspective piece on their site emphasizes that "true AI value doesn't come from picking the 'best' model" but rather from how well you architect the system—specifically, agentic processes, knowledge management, integrations and proprietary business elements.

Drupal and Acquia expertise rounds out the portfolio. Material designs, builds and optimizes enterprise content platforms using Drupal, positioning this as enabling high-performance multisite delivery and streamlined content operations. They are listed as an Acquia partner.

Underlying all service lines, Material names four foundational capabilities: data management (collecting and unifying customer data from multiple sources), personalization and content management (tailoring experiences to segments), analytics and insights (measuring effectiveness), and integration and connectivity (linking CRM, e-commerce and martech platforms).

Notable work

Material names four clients by name: INSEAD (helping the business school attract top talent), STUFF (building a modern CMS and application platform for a digital media company), Dr. Pepper (optimizing Salesforce Marketing Cloud for loyalty and engagement), and the Crohn's & Colitis Foundation (transforming digital presence with a centralized, scalable web platform). An additional case mentions 8World, where Material enhanced digital experiences via a hybrid CMS.

The Dr. Pepper and 8World work are the most concrete: one involved Salesforce Marketing Cloud optimization; the other, a hybrid CMS. Beyond those, the source describes project outcomes in terms of capability rather than measurable results (e.g., "building" rather than "reduced time to deploy by X%").

How they work

The source does not explicitly detail engagement models, contract terms, or communication cadence. Material describes its approach as composable and modular—assembling best-in-class components rather than locking clients into monolithic platforms. They take a "composable approach, streamlining data flow and eliminating silos," and note they "can work with the systems" clients already have. Pricing is not mentioned.

Team and credentials

The source references a "Leadership Team" page but does not name specific founders or current leadership. Team size is not disclosed. Material lists Acquia as a partner and holds accolades on its website (shown as an icon section, but the specific credentials are not legible in the source). The company operates across nine locations (eight cities plus headquarters in Gurugram), suggesting a mid-to-large distributed workforce, though headcount is not stated.

Based on the offices listed and the breadth of service offerings, Material likely operates at the 201–500 person range, but this is inference, not stated fact.