Squareball Studios

Squareball Studios is a Dallas-based software development and AI automation agency founded in 2013. The company operates with offices in Dallas, Texas and Cali, Colombia, positioning itself as a nearshore partner for U.S. companies. Over a decade of work has produced 340 products launched, 460+ project sprints, and 137 startups served alongside SMB and enterprise clients—including publicly traded companies like Yelp, Bausch Health, and Vanity Fair. The firm's stated focus has shifted toward AI automation and workflow optimization, though it continues to offer custom software development, mobile apps, and design services.

Services and capabilities

Squareball's service menu spans four broad areas: Software Development, Experience Design, AI Automation, and Marketing. Within software development, they offer enterprise AI development (machine learning, NLP, computer vision, generative AI), web development, mobile app development, and API integration. Their design practice includes UX/UI design, concept and validation, loyalty and service model design, and branding.

The AI automation services—positioned as the company's primary growth area—break into three categories: AI Workflow Automation (automating repetitive business processes using intelligent systems), AI Agent Development (deploying agents capable of multi-step tasks across systems and data sources), and AI Strategy & Transformation (identifying where AI can create operational impact). The marketing services include automated lead generation combining outbound automation and CRM workflows, AI search optimization (combining traditional SEO with optimization for AI search engines and assistants), and content creation.

Notable work

Clients named on their portfolio include Harmonee (life insurance), SmartCart (food and beverage), Target (retail), Happie Help (social), and Ortho Dermatologics (healthcare). The company claims three publicly traded companies as clients: Yelp, Bausch Health, and Vanity Fair. No specific project outcomes or case study metrics are detailed on their site.

How they work

Squareball describes a four-step engagement model: Listen (discovering requirements and avoiding feature-creep), Think (identifying unique value proposition), Educate (guiding clients through a planned process), and Deliver (working on an agile process with weekly sprint planning and review meetings). The company emphasizes nearshore engagement, positioning its Colombia office as a way to maintain cost efficiency while deploying enterprise-grade AI systems. They promise weekly meetings and active project management through to delivery. Pricing is not published.

Team and credentials

The company was founded in 2013 and has served across 11 vertical industries. Specific team size is not disclosed. They list 13 industry awards, with recognitions including "Best Custom Software Development Companies in Dallas," "Top Custom Software Development Company in Dallas" (2021), "Top B2B Companies in United States" (2021), "Top Developers in United States" (2021), and "Top B2B Company in Colombia." No formal certifications (ISO 27001, SOC 2, HIPAA, etc.) are mentioned. Founder Rebekah Miller is listed as owner.