Spyrosoft BSG

Spyrosoft BSG, formerly Better Software Group, is a Poland-based video streaming specialist with 13 years in the OTT space. The company employs over 200 experts focused on media and streaming solutions, and is part of the larger Spyrosoft Group, which has 1,500+ staff across all divisions. They work with broadcasters and media companies to build custom streaming applications, white-label platforms, and managed OTT services across Roku, HbbTV, Samsung Tizen, and other smart TV ecosystems.

Services and capabilities

Spyrosoft BSG divides its work into custom development and managed services. On the build side, they create native streaming apps for specific platforms—Roku applications, Samsung Smart TV apps on Tizen using React, and HbbTV-compatible experiences. They also offer Better Media Suite, a no-code white-label OTT platform that lets media companies launch a fully branded streaming service without custom development, handling delivery across smartphones, tablets, and connected TVs.

The managed services offering covers the entire OTT lifecycle: initial consultation to map business goals and audience needs, platform development, ongoing support and monitoring, and continuous optimisation based on user data. Their stated approach emphasises data-driven decisions, using analytics to guide content curation and monetisation strategy. They handle technical support, uptime guarantees, and feature updates as part of a predictable monthly billing model.

Monetisation capabilities include subscription, advertising, and pay-per-view models. The company positions these as revenue diversification tools and highlights churn reduction through "proven strategies" around viewer engagement—though specific tactics are not detailed in their materials.

Notable work

Three named projects appear in their portfolio. Nordisk Film+, a multi-platform app for the Danish production and distribution company Nordisk Film, delivered an intuitive interface across all devices. The Head of Product at Nordisk Film reported that Spyrosoft BSG's work resulted in lower error rates, better app ratings, improved load performance, and increased customer usage, with the team meeting deadlines while staying agile and communicative.

Eleven app for Smart TV is a modern Samsung Tizen application built with React, positioning itself as a sports-focused streaming experience. Neil Giese, Senior Product Owner at Eleven, described their work as professional and knowledgeable, specifically crediting their ability to build a service application allowing live content streaming and authentication via catalogs and search.

TV 2 Play, a Norwegian streaming platform, offers live linear broadcasts, rental movies, TV shows, news, and live sports. The company cites this as evidence of their ability to handle complex feature sets across content categories.

How they work

For managed services, Spyrosoft BSG operates on a consultation-to-optimisation cycle. Initial consultation involves understanding business goals and audience; development uses agile methodology with iteration tied to user needs; support includes real-time monitoring and immediate technical response; optimisation layers in new features and interface refinements based on analytics and feedback. They describe their team structure as flexible and adaptive, scaling involvement based on project phase and client need. Pricing is presented as predictable monthly billing with no upfront investment in building an internal team, positioning the model as cost-effective compared to in-house development.

Team and credentials

Spyrosoft BSG has over 200 video solution specialists based in Poland. The company is part of Spyrosoft Group, a larger entity with 1,500+ employees. No certifications (ISO 27001, SOC 2, etc.), partner badges (AWS, Microsoft, Google), or third-party ratings (Clutch, G2) are mentioned in the source material. The company attends industry events—NAB Show 2026 is mentioned—and has partnered with Fluendo on AI-powered sports video analysis tools. English proficiency and language support are not explicitly stated.