Softway

Softway is an India-based consulting firm founded to help organizations adopt AI in ways that keep people and culture at the center. The company frames itself as a "people-first" shop for AI transformation, change management, and strategy work. It's small enough to be hands-on but claims to have served hundreds of clients across industries over more than 23 years of tech experience. Two of its leaders have written bestselling books—Love as a Business Strategy and Love as a Change Strategy—and the firm bundles technology expertise with communications, marketing, and organizational design under one roof.

Services and capabilities

Softway's main offering is "AI Transformation," which it positions as helping organizations move from experimentation to direction using what it calls a "HumAIn First" approach. This means putting people, process, and technology in that order of priority.

The firm breaks its work into four areas. AI Strategy for Leaders is business consulting focused on aligning AI ambition with actual business priorities and organizational readiness. AI Workshops & Training runs capability-building sessions aimed at moving teams from curiosity to real-world solutions. Change Management & Comms handles the human side of AI rollouts—aligning people early, communicating clearly, and building trust through organizational change. AI-Native Product Development helps operationalize AI into actual tools and products that perform in production.

All of these services sit under an umbrella called "Bringing Humanity Back®"—the firm's stated mission to reconnect the workplace to human values during digital and AI transitions.

How they work

Softway positions itself as multidisciplinary, drawing on technology, communications, marketing, creativity, and culture change expertise. The source does not specify engagement models (fixed-price, T&M, staff augmentation, etc.), minimum project sizes, or pricing. No detail is given on team structure, response times, or how engagements are managed day-to-day.

Team and credentials

The company claims 23+ years of tech experience and has served hundreds of clients across industries. Two leaders are bestselling authors in the change and business strategy space. The source does not disclose total team size, locations beyond India, certifications (ISO, SOC 2), or third-party ratings on platforms like Clutch or G2.