Softo

Softo was founded in 2013 by Fabio Seixas and Rafael Ruiz as Jack Sistemas, later rebranded to reflect its current positioning. The company operates from Rio de Janeiro, Brazil, and Orlando, Florida, with a distributed team of 50+ developers, designers, product managers, and support staff across Brazil and India. Softo builds AI-native software and automation systems for mid-market and enterprise clients, positioning itself around three service pillars: AI + Business Consulting, Outcome Pods (continuous engineering units), and Agentic Now (AI agents for process automation).

The company's core differentiator is its Outcome Pods model—a departure from traditional hourly or fixed-scope contracts. Outcome Pods are priced and measured based on production results (shipped features, integrations, stability, operational efficiency) rather than effort. Softo claims this model can accelerate delivery by up to 10x and embeds AI agents throughout the development lifecycle to handle coding (up to 20x acceleration), testing automation, and rework reduction, while human engineers retain strategic oversight, architectural decisions, and business alignment.

Services and capabilities

Softo operates across three distinct service lines. AI + Business Consulting helps organizations plan strategic AI adoption, identify automation opportunities, and prioritize initiatives by return-to-risk ratio. The firm connects business objectives with technology architecture and governance to establish foundations for scalable execution.

Outcome Pods function as continuous, multidisciplinary engineering units for operational and strategic objectives. They develop robust, scalable AI-native software (web, mobile, integrations), evolve digital products with continuous production releases, modernize legacy systems, integrate mission-critical data and automations, and build AI applied directly to business processes. Delivery is subscription-based and outcome-driven, with continuous capacity and evolution.

Agentic Now automates complex, repetitive tasks using AI agents that integrate with enterprise systems, make decisions, and learn from data. The company positions this beyond traditional rule-based automation, emphasizing real-world operability and continuous improvement.

Technologies mentioned include React, Node.js, Next.js, Nest.js, PostgreSQL, Elasticsearch, Swift, C++, Flutter, TypeScript, ServiceNow, and AWS. The company also maintains a venture arm (Softo Ventures) that launched FlowCode, a low-code solution agency, and holds a Web3 studio called BeyondBold Labs launched in 2024.

Notable work

Softo's portfolio includes work with the World Health Organization (WHO), where the team built Covid-19 dashboards adapted to different countries and audiences using React, KendoUI, and Sitefinity CMS on Heroku. The company states the solution made pandemic information more accessible and facilitated health decision-making for nations.

Other named clients span health tech, education, fintech, and operations. Collamap, a collaboration platform for rare disease researchers, was built using Node.js, React, PostgreSQL, Elasticsearch, and AWS. FGV (a Brazilian research institution) received a distance learning platform with learning paths and admin portal. Globalfy, enabling foreigners to open U.S. businesses, was served with a banking-as-a-service platform using React, Nest.js, Node.js, Next.js, and TypeScript on AWS. xTree (executive education) received an online learning and community platform. Lush got a booking and management platform in Next.js with Node.js and Postgres. Biosom (hearing diagnostics) is developing an iOS app in Swift and C++ to work around Apple's OS limitations.

How they work

Softo primarily engages through Outcome Pods on a subscription model, where pricing and performance metrics are tied to production outcomes rather than hours or scope. The company emphasizes continuous capacity and ongoing evolution without renegotiations. Teams are structured as permanent, multidisciplinary units rather than temporary project teams. Human professionals manage strategy, quality, architecture, and business alignment while AI agents handle coding acceleration, testing, and throughput. The company maintains offices in Rio de Janeiro and Orlando, allowing asynchronous and synchronous collaboration with clients globally. Communication and transparency are stated core values, with emphasis on accessibility and alignment with client business objectives before technology decisions.

Team and credentials

Co-founders are Fabio Seixas (CEO) and Rafael Ruiz (CTO). The visible team roster includes 50+ named members across Brazil (Curitiba, São Paulo, Fortaleza, Brasília, Florianópolis, and other cities), India (Bhiwadi), and Angola (Luanda). Softo lists no ISO, SOC 2, or major certifications in the source material. The company announced SingularitySpark, an AI enablement solution, in 2023. Since 2020, it has served international clients including UN-affiliated organizations. The company emphasizes a culture centered on "prosperity for all"—clients, developers, team, and stakeholders—and operates under four core values: value creation and ROI, effective communication, prosperity for all, and business before technology.