Softeq

Softeq is an embedded systems and IoT development company with headquarters in Houston and a presence across five continents: offices in Vilnius (EU headquarters), Los Angeles, Guadalajara, Munich, and Warsaw. Founded nearly 30 years ago, the company serves Fortune 50 clients and startups alike, building connected hardware, firmware, and software for consumer electronics, industrial automation, healthcare, automotive, and energy sectors.

The company's core expertise spans custom hardware design, embedded systems, IoT platforms, and AI/ML integration. Softeq works across the full stack: from PCB design and FPGA development through firmware and middleware, to native and cross-platform mobile apps and cloud backends. They handle both greenfield projects (proof-of-concept through production) and legacy modernization, including AWS cloud migration and optimization.

Services and capabilities

Softeq organizes its offerings into three main pillars. Custom software development covers web systems, mobile apps (native iOS/Android and cross-platform via Xamarin), desktop apps, and cloud systems. The embedded systems division handles custom firmware, middleware, embedded applications, HMIs, connectivity solutions, and proximity technologies. Custom hardware design includes electronic system design, circuit design, PCB layout and simulation, FPGA, and enclosure design.

They also offer business analysis, UX/UI design, cybersecurity, QA, DevOps, and maintenance/support services. As an AWS Select Consulting Partner, Softeq maintains 20+ AWS-certified engineers and has completed 13 projects running on AWS. Their AWS practice covers cloud architecture design, cloud-native development with Kubernetes and microservices, cloud migration, optimization (they cite reducing AWS costs without naming specific figures), and DevOps automation using CodeCommit, CodePipeline, and CodeDeploy.

For AI and machine learning, they integrate computer vision, natural language processing, voice/speech recognition, and large language models into applications and embedded systems. For IoT, they build industrial IoT solutions (remote process control, equipment monitoring, production line automation), consumer IoT, smart home, healthcare IoT, and wearables. They work with sensor solutions, infrastructure connectivity, and M2M automation.

Notable work

Softeq's portfolio includes several marquee clients. Lenovo's Global STO praised their project management and client understanding. Happiest Baby engaged Softeq to build the mobile app, web backend, and firmware for SNOO—a smart bassinet using embedded sound sensors. The partnership was credited in SNOO's successful launch and awards including CES 2017 Best of Baby Tech & Safety and the 2017 BIG Innovation Award. AGU Baby turned to Softeq to fix performance issues in their IoT suite; the team doubled the app's audience and increased installations on both app stores within six months of development.

Other documented projects: Omron commissioned a proof-of-concept iOS app with real-time image processing; Daikin engaged Softeq to build mobile and cloud solutions for their thermostat and air quality sensor ecosystem; Sky-Futures hired them to develop a drone-based inspection portal for oil rig automation; Gorilla Safety worked with them on a mobile and web app for transportation compliance tracking; PAWS (pet wearables) had Softeq build a connected collar with an admin portal and firmware using Microsoft technology; and a UK consulting firm had them design a messenger app UI with peer-to-peer payment integration. Revolution Robotics' president noted that startups without in-house hardware expertise should consider Softeq given their experience across hundreds of projects.

How they work

Softeq structures engagements through the "Innovation Engine," a seven-phase methodology: innovation & ideation (via their Innovation Lab and bootcamps), needs assessment, solution discovery, prototyping & R&D, design & specification, development & testing with global teams, and production & support (including sourcing, maintenance, and DevOps). They offer multiple engagement models: fixed-price projects, dedicated teams, staff augmentation, and time-and-materials. Specific pricing is not disclosed on their public site. Team composition and communication cadence are tailored to the project; they emphasize understanding client needs and delivering on timeline.

Team and credentials

Softeq has not disclosed total headcount in the source material. They maintain five offices globally: Houston (HQ), Vilnius (EU HQ), Los Angeles, Guadalajara (development), Munich (delivery), and Warsaw (development). Key certifications include ISO compliance (specific types not detailed in source). As an AWS Select Consulting Partner, they employ 20+ AWS-certified engineers with 8 AWS business and tech accreditations. English-language capability is confirmed across their operations; the website lists English and German language options. Testimonials from executives at Lenovo, AGU Baby, Revolution Robotics, Omron, G.J. Gardner Homes, and Sky-Futures attest to delivery quality and project management rigor.