Softclaire

Softclaire is a digital product agency based in Bucharest, Romania, founded in 2019. The company builds websites, mobile applications, and custom software for startups and mid-to-large enterprises across education, e-commerce, manufacturing, event planning, retail, and public institutions. They work with over 30 clients globally and operate as a fully remote team.

The agency positions itself around a design-driven development process: Discover (research and prototype), Strategize (planning with Agile methods), Execute (using Scrum or Kanban), and Launch (deployment and ongoing support). They handle the full lifecycle from concept through maintenance, including post-launch performance monitoring and improvements.

Services and capabilities

Softclaire's service menu spans web development (websites, web applications, CRMs, internal tools, e-commerce platforms), mobile development (iOS and Android apps, cross-platform solutions), WordPress development, e-commerce development, startup/MVP development, and landing page design. For web work, they build with React, Next.js, and full-stack approaches; they've also developed custom Perfex CRM modules and e-Invoice functionality. Mobile projects use cross-platform technologies alongside native iOS and Android development, including apps for VR headsets, smart TVs, and interactive displays.

Their tech stack includes Next.js, React, TypeScript, Node.js, NestJS, React Native, GraphQL, PostgreSQL, AWS, and DigitalOcean. They emphasize responsive design, SEO optimization, and performance tuning. On the startup side, they design prototypes and build MVPs for product validation and investor pitches.

Notable work

Named projects include Amya (smart appointment scheduling), eLessons (online learning platform), CopyBase (AI-powered copywriting tool), Pocketask (a pocket money app for teenagers that reached 750 users within six months of launch with multiple 5-star App Store ratings), Venner (event venue and organizer management platform), Puapi Education (enrollment and assessment platform for higher education), Ality (event management platform), and Ality Invites (event presentation website with interactive configurator). Clients have included Metdtech (medical tech startup), Print Services, and others across logistics, education, and healthcare sectors. One client noted the app was structured so well that other software developers remarked on its quality.

How they work

Softclaire is fully remote but can arrange in-person meetings if needed. They communicate via Slack or email and provide clients with dedicated project dashboards showing team members, time tracking, tasks, progress, and task duration. Pricing is project-dependent, based on complexity and work volume. They offer flexibility between fixed-price packages and hourly billing, and can sign NDAs before discussions. The company will sign an NDA to protect project confidentiality. Engagement runs from initial strategy through launch and into ongoing maintenance and technical support.

Team and credentials

The company claims 7+ years of experience (though founded in 2019, suggesting this may refer to founder background). No specific team size is disclosed in the source material. No certifications (ISO, SOC 2, GDPR compliance), partner badges, or third-party ratings (Clutch, G2) are mentioned.