Soft 'n' Web

Soft 'n' Web is a web and mobile development firm founded in 2010 in Morbi, India, and now based in Rajkot. The company was started by Ronak Bhagdev, who has over 11 years of experience in web application development. The team works across web applications, mobile apps, and DevOps, serving over 300 companies. Their stated focus is on user experience and custom engineering solutions for brands looking to differentiate themselves.

Services and capabilities

The company offers three core service lines. Website development covers dynamic sites, content management systems, and e-commerce portals built with Laravel, CodeIgniter, ReactJS, and Vue.js. Mobile app development spans native iOS and Android as well as React Native hybrid apps; they also work with tvOS, Android TV, and watchOS. DevOps services include automated testing, continuous integration, deployment, and monitoring, with emphasis on containerization and cloud platforms for scalability.

Their development process follows a six-phase structure: discovery (understanding client needs through interviews), planning and design (wireframes and prototypes), development and implementation (coding with code reviews), testing and quality assurance (unit, integration, and user acceptance testing), deployment and launch (server setup and migration), and maintenance and support (monitoring and bug fixes).

Client feedback touches on specific capabilities. One e-commerce business owner noted the team "efficiently handled" a complex portal using "advanced technologies." A startup founder highlighted their UI/UX design work. A tech entrepreneur specifically mentioned "proficiency in native and hybrid tech like React Native." Another client praised their "customer-focused" process with "customer approval at every step."

How they work

Engagement begins with an in-depth discovery phase involving interviews and follow-up meetings to understand goals and target audience. They produce detailed project plans with timelines, milestones, and resource allocation before moving to design. The company emphasizes being "clear, methodical, and structured." Team members collaborate through code reviews during development. Testing happens across unit, integration, and user acceptance phases. After launch, they provide ongoing monitoring and support. No specific pricing model or retainer details appear in the source material.

Team and credentials

Founder Ronak Bhagdev studied Chemistry before transitioning to technology and now leads the Rajkot-based team. The company has "over 13 years of experience" collectively and describes its team as having "in-depth knowledge of customizing complex CMS & CRM systems." No team size breakdown, certifications (ISO, SOC 2), partner statuses, or third-party ratings are mentioned in the available material.