Smartover

Smartover is a software development company based in Turkey that builds web, mobile, and enterprise applications. The company works through a defined 9-step engagement process—from NDA and discovery through delivery and ongoing support. Their public portfolio includes Vibuy (an interactive, shoppable video e-commerce platform), Trowas (an NFC-based digital business card), Marinover (a boat rental and purchasing platform), and several internal tools. Beyond custom development, Smartover offers UI/UX design, QA testing, DevOps, technical support, and startup consultancy.

Services and capabilities

Smartover's core offering is full-cycle software development for web and mobile platforms. On the development side, they handle web applications across fashion, healthcare, retail, education, and service sectors; native iOS and Android apps; enterprise software including ERP and CRM systems; and e-commerce solutions with third-party integrations, loyalty programs, and location-based features.

Their design practice centers on UI/UX work. The team conducts upfront research and strategy before moving to visual design, aiming to solve specific user problems rather than jump straight to aesthetics. They handle user experience design (interaction and usability), user interface design (visual design, typography, custom graphics and icons), and digital brand identity including logos, color systems, and comprehensive brand architecture.

On the support side, Smartover runs a QA and testing practice during development cycles, a DevOps function that handles server setup, automation, hosting integration, and cloud data management, and post-launch technical support for evolving product needs. They also offer startup and project consultancy to help new ventures with business structure, team building, technical infrastructure, and agile methodology.

Notable work

Vibuy is positioned as "the future of e-commerce"—an interactive video platform where products can be purchased directly from video content. Trowas is a digital business card leveraging NFC technology to share contact information without requiring a mobile app. Marinover operates as a global boat rental and purchasing marketplace. Beyond external products, Smartover has built internal tools: a CRM system, a cloud platform, a social network, and an ads management system, suggesting they test methodologies on their own infrastructure before deploying them for clients.

How they work

Smartover follows a structured nine-phase engagement model. It begins with an NDA (if requested), followed by project discovery meetings. Once a contract is signed, the company selects and sets up a dedicated team matched to project needs, then configures development infrastructure including communication tools (Slack), task management (Jira), and version control (Git). Development follows Agile principles with two-week sprint cycles. The team delivers features incrementally after each phase, conducts testing and approval before launch, then maintains the product post-delivery. Communication platforms named include Slack, Jira, Confluence, and G Suite. The company does not advertise fixed pricing on its website.

Team and credentials

Smartover does not disclose team size or founding year on its public website. The site mentions a "dedicated" software development team and a separate UI/UX design team, but provides no headcount or organizational structure details. No certifications (ISO 27001, SOC 2, GDPR compliance, etc.), partnership status with major cloud providers, or third-party ratings (Clutch, G2) are mentioned. The company operates from an office in Turkey, though no specific city is named on the website.

Technology stack

The expertise page lists tools used across development, DevOps, project management, and design: Git for version control, Jira and Confluence for task management and documentation, Slack for communication, Jenkins and Docker for CI/CD, New Relic for monitoring, Sketch and Axure for design, and Invision for prototyping. Development methodologies mentioned are Scrum, Kanban, Waterfall, and TDD. The company references frontend, backend, database, iOS, and Android work but does not specify exact frameworks or languages beyond these categories.