Sirma

Sirma was founded in 1992 as Sirma AI (Artificial Intelligence) in Canada and Bulgaria, making AI part of the company's DNA from the start. Publicly traded on the Bulgarian Stock Exchange since 2015, the company expanded to dual listing on the Frankfurt Stock Exchange in 2026 with €66M projected 2025 sales and 34% revenue growth in Q3 2025. The company employs 800+ professionals across offices worldwide and has completed over 1,000 projects across 170 countries. In 2024, Sirma underwent full restructuring, consolidating six subsidiaries under the unified Sirma brand, and acquired majority stakes in Roweb Development and Sciant AD. With 33 years in the business and consistent ranking among Bulgaria's top 100 ICT companies, Sirma operates across financial services, insurance, healthcare, travel and hospitality, transportation and logistics, retail, packaging, and public sector verticals.

Services and capabilities

Sirma's core offering splits across three main domains: AI & Data, Cloud Migration and Support, and Tailored Software Development. The AI & Data practice draws on 33 years of experience and covers machine learning, natural language processing, computer vision, agentic AI, and data engineering. The team works with large language models including GPT-5, Claude, Gemini, Mistral, DeepSeek, Llama, and Qwen; agentic frameworks like LangChain, LangGraph, and CrewAI; vector databases including Weaviate, Pinecone, and Qdrant; and MLOps platforms such as TensorFlow, PyTorch, MLflow, and Kubernetes. Sirma's in-house product, Sirma.AI Enterprise, enables organizations to build, deploy, and scale AI agents and workflows with flexible cloud or on-premise control.

Cloud Migration and Support operates with 17+ years of domain expertise across 200+ clients. The team handles full-service migration from audit and strategy through legacy system upgrade, deployment, and training. They partner with VMware, Sentinel One, Microsoft, and Veeam, and offer infrastructure-as-code with Ansible and Terraform, Kubernetes and Docker orchestration, disaster recovery, and 24/7 security monitoring. Sirma's proprietary Daticum Cloud Platform provides virtual data centers with self-service container and cluster management.

Tailored Software Development spans business analysis, project management, process design, and IT infrastructure. The practice uses agile methodology, emphasizes UI/UX and data visualization, and handles large-scale and BigData systems. Sirma notes reducing semiconductor time to market by up to 12 months for one client via its Cloud ML Platform.

How they work

Sirma structures engagements around full-service delivery. For cloud migration, the team moves clients from initial audit through strategy, development, legacy upgrades, transition, and deployment with dedicated training. For custom software, they begin with business analysis and requirements modeling before proceeding to development with agile practices. The company operates 24/7 support models for cloud clients, with certified IT professionals handling security operations, encryption, infrastructure development, and ongoing maintenance. Project outcomes receive governance through program charters, network-based schedules, and activity identification. Sirma's cost structure and engagement term length are not detailed in public materials.

Notable work

Recent case studies illustrate the company's reach. In fintech, Sirma built a unified data integration and AI-enabled credit analysis platform for financial institutions, and developed advanced ML models for Basel compliance risk management. For healthcare, they streamlined complex medical workflows across health organizations and deployed AI-enhanced ambient listening to assist medical practitioners. In retail, they launched intelligent chatbots to boost sales and support efficiency, and deployed AI-driven demand forecasting for optimization. Travel and hospitality saw NLP-powered bots for email reservation automation. The company built emissions classification systems using machine learning for Scope 3 carbon estimation in transportation and logistics. Sirma also won a 2018 European project for developing, implementing, and maintaining a Grant Management System for the EEA and Norway Grants.

Team and credentials

Sirma employs 800+ professionals across multiple offices. The company is double-listed on the Bulgarian Stock Exchange (ticker SIRM) and Frankfurt Stock Exchange (ticker SIRM). Founded by the current leadership, the company won "Company of the Year 2026 – ICT" at Forbes Business Awards. Sirma is an Apple Authorized Reseller for Corporate Organizations. The company maintains offices in Bulgaria, Sweden (Sirma AB established 2023 to develop Northern Europe, DACH, and BENELUX), Albania (Sirma SHA founded 2017), the United States (Sirma USA/Panaton Software Inc., founded 2010), Canada, and the UK (S&G Technology Services acquired 2014). All client data is processed under stated Privacy Policy terms.