SimpleDev

SimpleDev is a product studio based in Brazil that helps early-stage founders build and launch software without hiring developers directly or learning to code. The company has delivered over 200 systems using AI and no-code approaches. They position themselves as a faster, cheaper alternative to assembling your own engineering team or working with traditional consultancies—their standard pitch is building an MVP at roughly half the cost of hiring a single developer.

The studio works with founders who have a SaaS, marketplace, or AI tool idea; need workflow automation or dashboards; want to validate concepts before raising funding; or are tired of unreliable freelancers. SimpleDev combines product strategy, UI/UX design, full-stack development, and AI integration into fixed-price engagements.

Services and capabilities

SimpleDev offers end-to-end product delivery: product strategy and scoping, UI/UX design, frontend and backend development, AI and automation (ChatGPT, NLP, APIs), project management, and post-launch support. They work in fixed-cost, fixed-timeline sprints and advertise a "no surprises" proposal process. The company handles projects ranging from simple marketplace apps (built in 2–5 weeks) to more complex AI tools (12+ weeks for their Kicompet ice cream formulation AI). Every engagement includes 30 days of post-launch support by default.

Their portfolio shows breadth across verticals: Citybens (services marketplace), Eujogo (sports field rental app), Greenclub (waste management), Superlojas (multi-store commerce platform), Kicompet (AI-powered recipe formulation), Offhire (equipment return tracking), and Healize (clinic management with telemedicine). The typical development timeline for a standard app runs 3–8 weeks after wireframing, with scope definition and wireframing adding 1–2 weeks upfront.

Notable work

SimpleDev's portfolio includes Citybens, a marketplace app where users publish products and a manager mediates transactions—scoped and wireframed in 1.5 weeks, developed in 2 weeks. Eujogo tackled sports field rental and scheduling (5 weeks development). Greenclub built a waste collection and routing system for recycling operations (4 weeks development). Superlojas created a multi-store inventory and sales management platform for small businesses to launch virtual storefronts without high upfront costs or long timelines (3 weeks development).

Kicompet stands out as their most technically ambitious project: an AI tool using product databases to reverse-engineer ice cream formulations from nutritional facts and ingredients alone, reducing manual recipe work from weeks to automated output (12 weeks development). Offhire is a construction equipment return app designed to prevent late hire fees that "could be costing thousands." Healize is a clinic management and telemedicine app emphasizing humanized patient care through detailed intake history and appointment tracking (8 weeks development). The company reports 30+ successful projects, 100% delivery rate on listed work, and 10+ recurring customers.

How they work

SimpleDev opens with a free 10-minute diagnostic call to clarify the idea, map scope, and suggest the tech stack. This leads to a clear, fixed-price and fixed-timeline proposal with no jargon. Execution follows weekly sprints with demos for transparency. Post-launch, they offer flexible retainers for updates, bugs, and feature work. The company is registered in Delaware (USA) but operates globally from Brazil.

Team and credentials

The source does not specify team size, founder names, certifications (ISO, SOC 2, GDPR), or third-party ratings. SimpleDev is incorporated in Delaware, USA, with global operations. The company's site emphasizes "humanized, direct, and strategic service" and positions itself as having moved 100+ clients "beyond Excel" to scale with technology.