SHIFTA

SHIFTA is a Buenos Aires–based digital product studio operating across Argentina, Chile, Spain, and Mexico. The company combines strategy, design, and engineering to help clients move from idea to validated product to scaled platform. They work across the full product lifecycle: early-stage discovery and validation, MVP development, and post-launch growth, with a stated focus on integrating AI and data-informed decision-making throughout.

Services and capabilities

SHIFTA's service offerings break into four overlapping phases. The first—framed as "Evaluate Potential"—involves market analysis, hypothesis definition, qualitative and quantitative research, user validation, story mapping, and prototyping. They then move to "Build"—turning validated ideas into working products through dual-track discovery and delivery, user-centered design, UI work, and MVP development within three months according to their website. For scaling, they offer feature expansion, technical and process optimization, AI-driven automation, and agile delivery with data-informed decisions. Finally, they provide consulting: strategic and technical advisory, UX and accessibility reviews, custom action plans, staff augmentation, and team training.

The firm emphasizes a "Dual Track" development methodology that blends continuous discovery with iterative delivery. They claim to use AI-integrated prototypes and AI microinteractions as part of the build process. Knowledge transfer and handoff to client teams is positioned as a key final step, ensuring ongoing independent evolution of the product.

Notable work

SHIFTA lists six named clients on their site. For Galicia Seguros (an insurance provider), they designed and developed a new homepage and digital channel as part of the company's digital transformation. For Megatlon (a fitness chain), they built MegaCore, described as an integrated system improving partner experience. Arcos Dorados (McDonald's parent company in LATAM) engaged SHIFTA to develop a digital product optimizing food handling in restaurants. For my2Drops (an irrigation tech company), they created the UI for an intelligent drip-irrigation design quoter. The CVPBA (Colegio de Veterinarios de Buenos Aires) contracted SHIFTA to build RedVet, an app connecting veterinarians, streamlining management, and building community. Finally, SHIFTA worked with Microsoft and chef Narda Lepes to create a solution promoting vegetable and fruit consumption for better nutrition in the general population.