Roopokar

Roopokar is a full-service software development and advertising agency based in Dhaka, Bangladesh, founded in 2009. The company started with website design and has expanded into custom software development, mobile apps, and digital strategy work. According to their site, they've served around 200 clients across roughly 300 projects, working with groups of companies, agencies, startups, NGOs, and government bodies across multiple sectors.

The firm positions itself as a combination of strategists, designers, and technologists. Their stated approach emphasizes research and innovation, business-focused priorities, and analytics-driven measurement. They claim to deliver what they promise—a refrain that appears repeatedly in client testimonials, where clients like K M Ali (CEO, Partex Star Group) noted that innumerable prospects asked who designed their site, commenting on how "clean, precise, and original" it was. Tanvir Siddique (Chairman, Steelmark Buildings Ltd.) reported a 65% improvement in customer relations after Roopokar built his website.

Services and capabilities

Roopokar divides its work into four main buckets: strategy, creative, technology, and media.

On the strategy side, they offer integrated communications, digital strategy, social media strategy, content strategy, promotional strategy, user experience strategy, brand strategy, consumer profiling, and relationship intelligence work. They also provide training and education in graphics design, web design and development, PHP, HTML, and other skills.

Their creative offerings include cross-channel promotional campaigns, social content creation, copywriting for digital/TV/radio, graphic design, 2D and 3D animation, usability design, video production, and audio production services (voice recording, sound mixing, composition).

On technology, they build mobile and tablet applications for iOS and Android, develop APIs and platforms, design database schematics, create rich media, and work with HTML/CSS, .NET, and PHP. They also offer domain registration and hosting services and claim to be among Bangladesh's most experienced providers in that area.

For media, they handle media planning and buying, ad serving and trafficking, traditional media planning (TV, radio, billboards, print), social media community management and monitoring, social media outreach, behavioral and market segmentation, analytics reporting, and SEO/SEM work.

Their website also lists vertical-specific expertise: B2B, B2C, e-commerce, corporate, government, financial, luxury, medical and biotech, NGO, fashion and beauty, startup, and publication website design.

Notable work

Roopokar names over a dozen clients on their site, including Labib Group, Energypac Power Generation Ltd., Square Apparels Ltd., Ziska Pharmaceuticals Ltd., NPoly Footwear Ltd., Standard Finis Oil Co., Nexus Group, Alin Food Products Ltd., Mechanical Engineering at BUET, Smart Polymer Industries Ltd., Ad-din Foundation, and M. Ahmed Group. The testimonials mention work for Partex Star Group, Mobil Bangladesh, Energypac, Eduaid, Steelmark Buildings Ltd., and Smart Group.

Specific measurable outcomes are sparse in the material. Tanvir Siddique reported a 65% improvement in customer relations after Roopokar built his website—one of the only quantified results mentioned. Most other testimonials emphasize professionalism, timeliness, responsiveness, and creative quality. Ameen Mahmud (Manager, Energypac) praised the creative director, Ahmed Murad Chowdhury, for being "actively engaged throughout the whole project."

How they work

The source material does not specify engagement models (fixed-price, dedicated team, staff augmentation, time and materials), typical project timelines, or pricing. The testimonials suggest a collaborative approach—multiple clients mention Roopokar listening to feedback, being prompt to reply, and making alterations. One quote notes that "they always listen to me with any questions and alteration," suggesting flexibility during delivery. There is no information on team structure, sprint cadence, or communication tools.

Team and credentials

Roopokar does not disclose team size, founder names, or formal certifications (ISO, SOC 2, GDPR compliance, etc.) in the source material. The company is described as having "agile tech team" and mentions specialties like graphic designers, web developers, 2D/3D animators, and voice talent, but no specific team composition or headcount is given. There is no mention of partnership status with AWS, Google, Microsoft, or other major platforms, nor any Clutch, G2, or other third-party review ratings.