Roobykon Software

Roobykon Software was founded in 2011 as a small team of developers betting on e-commerce at a time when the digital landscape was still finding its footing. Today, the company works across 30+ countries and has completed 150+ projects, with 90% of clients returning for additional work. Headquartered in Tallinn, Estonia, Roobykon specializes in marketplace platforms—particularly multi-vendor ecosystems—along with custom web applications, mobile development, and SaaS products. The company has shipped projects for clients like HomeHak (tenant-first rental marketplace), Drive lah (Singapore's peer-to-peer car-sharing platform), Aircraft For Sale (high-value marketplace for aviation), and Semoto (crypto and blockchain talent platform). Their experience spans rental, healthcare, real estate, retail, education, and events.

Services and capabilities

Roobykon's core offering is online marketplace development, with special emphasis on Sharetribe implementation. The company frames itself as going beyond basic Sharetribe installation: they analyze business models, target audiences, and competitive landscapes to customize platforms with features like custom workflows, third-party integrations, and technical SEO optimization. Beyond Sharetribe, they build on Ruby on Rails, ReactJS, NodeJS, and React Native.

Their service menu includes MVP development (lean validation of business ideas), dedicated development teams (full-stack squads or niche specialists), Ruby on Rails web applications, SaaS platform architecture and scaling, mobile app development (iOS and Android), and marketplace SEO. The company also offers web scraping and payment integration as point solutions.

Across projects, Roobykon claims 100% of their marketplaces are built with responsive design. They've worked extensively with Sharetribe, which they describe as purpose-built for marketplace platforms, capable of going live with no-code tools, used in 70+ countries, and designed to grow with a business.

Notable work

The company names concrete projects across multiple categories. HomeHak is described as a "unique rental marketplace where tenants showcase themselves, not just apply." Drive lah, Singapore's leading peer-to-peer car-sharing platform, required scaling "fast: with trust, safety, and simplicity at the core." Roobykon helped Aircraft For Sale become a "sleek, scalable platform connecting aircraft buyers and sellers worldwide" built for high-value deals. Wacampa connects tourism providers and activity space owners. Upisle is a premium yacht rental marketplace. HotPatch is a flexible workspace rental platform for work, fitness, and beauty services. Semoto is a Web3 marketplace connecting crypto and blockchain experts with businesses. Rosella Street is a circular economy platform, and AllCourse connects users to online learning content with teacher onboarding and course scheduling features.

Testimonials mention specific outcomes: Taskyourneighbor saw increased user interactions, more transactions, and more user feedback. XCAMPER's founder noted Roobykon demonstrated marketplace expertise early in conversations. Sharetribe's co-founder Juho Makkonen attested to a long working relationship and recommended them to clients. Aircraft For Sale's founder noted they "bring suggestions to the table and are more of a partner than a vendor." Rosella Street's co-founder highlighted "exceptional professionalism" and delivery "within the agreed-upon schedule."

How they work

Roobykon offers three engagement models: dedicated development teams (finely tuned units working exclusively on your project), project-based engagements (assembled for a single mission), and staff augmentation (pay-as-you-go reinforcements). They emphasize the dedicated team model for long-term, large-scale projects with evolving requirements, positioning it as offering IP protection, continuous team continuity, and predictable cost structure.

Their process begins with a contact and 1 business day response target, followed by discussion of business goals and requirements. They analyze information within 1–2 business days and propose an approach. Project managers oversee communication, distribute responsibilities, and provide progress updates. Pricing for dedicated teams depends on project goals, team size, and duration, and is customized per engagement.

Team and credentials

Roobykon reports 12+ years of experience and 150+ released projects across 35+ countries. The source does not disclose specific team size or founder names. No certifications (ISO 27001, SOC 2, GDPR compliance, etc.) are mentioned. No partner badges for AWS, Google, Shopify Plus, or other major platforms are stated. The company does not publish G2, Clutch, or third-party review scores in the material provided. Technical depth is indicated by specialization in Sharetribe and Ruby on Rails rather than formal credentials.