Reshape Digital

Reshape Digital is a Romanian software consultancy founded in 2022 by Paul Ionescu (CTO) and Beniamin Titoc (COO). The company works with enterprises and startups on digital transformation, AI, cloud-native engineering, and emerging technologies. They describe themselves as blending startup speed with consultancy rigor, operating with what they call a "boutique feel" while serving global clients. The team numbers around 20 people and focuses on hands-on delivery rather than large offshore outsourcing models.

Services and capabilities

Reshape Digital organizes its work into five core areas. Custom software and product engineering covers cloud-native application design, modern frontend frameworks, scalable APIs, and backend systems built for maintainability. AI, data, and intelligent automation includes custom machine learning models, real-time analytics, and intelligent automation systems. Digital strategy and transformation guides legacy modernization, cloud adoption, and business model evolution. Infrastructure and DevOps handles cloud architecture, CI/CD pipelines, and DevOps automation. Emerging tech and innovation covers real-world applications in blockchain, IoT, and Web3.

They work with AWS as their primary cloud platform. On the frontend, they use Angular. Backend work spans .NET 6 and other modern frameworks. They've built Telegram Mini Apps and EVM-compatible smart contracts for blockchain projects. Their platform work includes Salesforce integrations, single sign-on (SSO) implementations, and PWA development for mobile field operations.

Notable work

A global hospitality technology provider engaged them to replace manual hotel content workflows with a centralized platform managing over 1,500 evolving attributes. The system integrates automation for reservation platforms even without APIs and runs on AWS. A second hospitality client had them overhaul and scale a visual content distribution platform serving over 75,000 hotels, automating management and distribution of images, videos, and branding content across booking platforms.

For a global elevator and escalator compliance leader, Reshape Digital restructured their platform for scalability, built a new PWA for field inspectors, integrated SSO, and handled complex Salesforce integrations. They continue to support this client as they merge portfolio firms into the platform.

In AI work, they partnered with CyStellar to enhance a geospatial intelligence platform for insurers, improving map performance and automating satellite image analysis. For a wholesale supplier, they built a real-time AI recommendation engine analyzing a decade of purchasing data to help sales agents generate personalized proposals. A healthcare startup received a secure, browser-based documentation system for pharma labs with real-time data integration and offline-first deployment. They also built a privacy-first digital identity wallet with blockchain integration and custom authentication for a tech startup, and developed a Telegram Mini App with Web Portal and smart contracts for Zesh's Web3 community platform.

How they work

Reshape Digital emphasizes strategy-led engagement starting with business goals, not code. They describe their process as understanding first, then executing. Engagements involve weekly progress updates and tight feedback loops. They position themselves as responsive and flexible, adapting quickly to plan changes while maintaining momentum. Their stated engagement style includes clarity from day one, treating client goals as shared ownership, and focusing on measurable business impact rather than just feature delivery. No specific pricing models or fixed rates are mentioned on their public site.

Team and credentials

The leadership team includes Paul Ionescu (Co-Founder, CTO), Beniamin Titoc (Co-Founder, COO), Calin Bunea (Solutions Architect), Bogdan Paun (Technical Lead), and Alin Turbut (Solutions Architect). They employ around 20 people total. The company was founded in June 2023 (based on their three-year anniversary post from June 2023, placing founding in 2023, though the site references a first project called Lunsjkompaniet). No ISO certifications, SOC 2, or formal partnerships with major cloud providers are mentioned. They've presented at London Tech Week and the London AI Summit, and won a Special Mention at the Energy Expo Cleantech Hackathon in Bucharest for an AI-powered drone grid inspection PoC.