Raw Canvas

Raw Canvas is a podcast production and strategy firm based in India that works with VC fund managers and tech leaders. The company's core offering is turning single conversations into a full media production system—one recording session yields 14+ assets distributed across podcasting platforms, LinkedIn, YouTube, short-form feeds, and written content. Clients include Logan Bartlett at Redpoint Ventures, Justin Dry at Vinomofo, and Luke Davis at Bull Market Blueprint. Raw Canvas handles everything from guest research and recording logistics to editing, captioning, analytics, and multi-platform distribution, freeing founders and fund managers from production overhead.

Services and capabilities

Raw Canvas builds production workflows around three primary formats. The first is a full-length podcast episode—professionally edited, mastered, and published to Spotify, Apple Podcasts, YouTube, and Amazon Music. Second, they extract 2 long-form clips (4-6 minutes) from each episode, optimised for LinkedIn, X, and YouTube with captions and performance targeting. Third, they produce 4 vertical short-form reels (60 seconds max) formatted for Instagram, TikTok, YouTube Shorts, and LinkedIn.

Beyond repurposing, the company manages guest sourcing (identifying founders, GPs, and operators who add credibility), audio engineering (cleanup, balancing, mastering), and brand design (intro/outro graphics, titles, thumbnails). They also handle copywriting—turning each episode into an SEO-optimised blog post and 4 LinkedIn posts written in the client's voice.

Distribution and analytics are core competencies. Raw Canvas manages paid and organic promotion across platforms, tracks watch-through rates and engagement, and conducts content audits to identify narrative gaps. They reference "grey-hat distribution" through private networks and syndicates to extend reach beyond organic growth. Standard turnaround is 5-7 business days from raw file to final deliverables; rush options are available.

How they work

Clients upload recordings via Riverside, Zencastr, Zoom, or Dropbox. Raw Canvas then moves through four phases: Capture & Share (file organisation and narrative distillation), Strategic Editing (cutting and design within a consistent brand system), Align & Iterate (structured feedback loops with unlimited revision rounds via a shared review portal), and Deploy & Scale (multi-platform publishing on schedule). The company works on a weekly cadence. Pricing is not publicly listed; they offer custom proposals within 24 hours of a discovery call based on production volume and distribution needs.

Team and credentials

No founding year, team size, or formal certifications are mentioned in the source material. Pulkit is named as leading the team in a client testimonial. The company does not list ISO, SOC 2, or other compliance certifications.

Notable work

Redpoint Ventures (Logan Bartlett, Managing Director) reported moving from sporadic content to weekly episodes with rising engagement after partnering with Raw Canvas. Vinomofo's co-founder Justin Dry noted the team reduces his overthinking burden—he records and hands off production. Bull Market Blueprint founder Luke Davis cited the editing quality and audience understanding. The site mentions 1B+ views and 500+ videos produced across client work, though these are aggregate figures without project-level breakdown.