Proxi.cloud sp. z o.o.

Proxi.cloud is a Polish marketing data and analytics platform based in Warsaw that connects online campaigns with offline retail behavior. The company operates a retail media network and location intelligence service, working with retail chains, FMCG brands, media agencies, gas stations, and automotive companies across Poland. Its core offering links digital advertising with actual point-of-sale traffic and purchase data, measuring campaign lift through control groups rather than media estimates.

Services and capabilities

Proxi.cloud offers six main products. OOH.retargeting amplifies out-of-home advertising campaigns using location data. Proxi.analytics provides audience insights based on anonymized location behavior from approximately 2 million users, enabling clients to understand customer behavior and competition. Retail media in-store measures the effectiveness of in-store retail media campaigns and network reach. Retail media offsite uses transactional data from retail partners like Żabka Ads to drive sales and market share growth. Proxi.target delivers measurable campaigns designed to drive foot traffic to physical locations. Proxi.reach executes precision reach and brand campaigns.

The platform claims to work with behavioral data from over 12 million Polish users. Location data comes from proprietary integrations with partner applications, while retail media campaigns draw on anonymized transactional data from retail partners. All segments are built on data from the last 24 hours and refreshed regularly. The company states it operates without sensitive data and respects user privacy throughout.

Measurement relies on control groups: a segment of audiences does not see ads, allowing comparison of actual sales lift versus other factors. In retail media offsite campaigns, measurement is based on actual purchase data provided by retail partners, not estimated or modeled results.

How they work

Proxi.cloud segments audiences based on real-world physical behavior—store visits, purchase categories, specific shopping missions—rather than browsing history or declared interests. For retail media campaigns, segments are built from actual transactional data from partners. The company claims this approach yields more precise targeting and better correlation between campaign exposure and store visits or product sales. Client support appears to include real-time optimization and reporting that shows which campaigns, sales tactics, and promotions actually moved consumer purchasing decisions.

Team and credentials

The source material does not disclose team size, founder names, founding year, certifications, or partnership status. The company operates as a limited liability company (sp. z o.o.) under Polish law.