Pichkaari Design Studio

Pichkaari Design Studio is a communication and design boutique based in Bangalore, India, founded in 2013 by Sebastian Jacob, Vikas Jaiswal, and Priyanka Jain. The studio works with clients across geographies—including Singapore—ranging from startups to Fortune 100 companies. Their focus is on designing communications that solve real problems: they don't just make things look good, they make them functional and connected to user needs.

The studio's approach centers on understanding brand proposition through research and introspection before moving to design. According to a testimonial from Sushant Sreeram, Head of Marketing at Xiaomi India, Pichkaari's team delivered integrated advertising campaigns with measurable results. Harish Ravi from Eurofins IT Solutions noted the team developed a deep understanding of his business over a two-year engagement and consistently exceeded expectations. Vikalp Jain at AcadGild reported that Pichkaari's website and landing page designs helped significantly increase conversion rates.

Services and capabilities

Pichkaari offers branding and merchandising, package design, UI/UX design for websites and apps, marketing and communication strategy, information design (focused on making data clear and digestible), and motion graphics and video production. They frame information design as taking complex data and simplifying it through efficient design so information registers at a glance.

On the UI/UX side, they center user psychology in every design decision. For motion graphics and video, they conceptualize and produce interactive videos and animations aimed at capturing and sustaining audience attention.

Marking and communication work focuses on ensuring audiences understand the value of products and services—what the studio calls "nobody is lost in translation." Package design emphasizes first-impression impact to hook audiences immediately.

Notable work

Past and current clients include Xiaomi (for integrated advertising campaigns including "Diwali with Mi"), Eurofins IT Solutions, AcadGild, Regalix, Betsol, DocsApp, AssetTrackr, Licious, Levbon, Homefully, Oyeti, Allstate India, Indian Mart, Kots, Acoustics America, Telematics 4U, and The Alchemy Nursery. Work spans branding identity, UI/UX development, motion graphics, package design, and information design across diverse sectors.

Amresh Mehra from Regalix praised their quick turnaround time and attention to detail. Satish Kannan at DocsApp noted they grasped the concept on first explanation and delivered with immense speed. Vikas Minda from AssetTrackr highlighted their professionalism and care with details.

How they work

Pichkaari starts projects with collaborative introspection and research to understand brand proposition and its ripple effects. The studio is not bound by geography or timezone, working remotely with clients globally. Based on client testimonials, they emphasize fast turnaround times and responsiveness. No specific pricing model or formal engagement structure is mentioned in available materials, though the studio accepts project inquiries via their contact form.

Team and credentials

Founded by three co-founders—Sebastian Jacob (art direction and UX expertise), Vikas Jaiswal (leader, focus on UX and communication), and Priyanka Jain (creative and nurturing approach)—the studio's exact headcount is not disclosed. No certifications, awards, or third-party ratings (Clutch, G2) are mentioned in the source material. English is the working language for client communications.