Pedals Up

Pedals Up is a digital transformation company based in Ahmedabad, India, with offices in Dubai and Singapore. Founded over 5 years ago, the company specializes in custom software development across fintech, blockchain, AI/ML, SaaS, and e-commerce. The team works with startups and enterprises, delivering everything from smart contract development to mobile banking apps.

One client—a financial services CEO—noted that Pedals Up's 5-person team delivered "exceptional service, clear communication, and met all deadlines," identifying high-quality leads that "fueled our growth." Another client, Indulge India, saw a "25% increase in website traffic" after partnering with the firm. Pedals Up has built platforms for real names: Moneyhero (a Tezos-based social media platform with $MYTH token integration), Scallop0x (a React Native fintech app with Solidity smart contracts), Fynd (e-commerce Functions module with custom extensions and API integrations), 7-Eleven (omnichannel e-commerce and mobile app with delivery integration), Cover Story (e-commerce revamp with UI/UX and Fynd Omni Commerce), and Angle Money (a Euro stablecoin DeFi platform).

Services and capabilities

Pedals Up packages its work into six main service buckets: Fintech Development, Blockchain Development, AI & ML Development, SaaS Development, DevSecOps Services, and E-Commerce Development.

Fintech work includes cross-border payment solutions, mobile banking applications, lending and borrowing platforms, and payment gateway integration. The company emphasizes security and regulatory compliance. For blockchain, they build smart contracts, decentralized applications (dApps), NFT marketplaces, custom App Chain solutions, Beckn Protocol implementations, and DeFi platforms. AI/ML services focus on machine learning algorithms, natural language processing, and predictive analytics for data-driven decision-making and operational optimization. SaaS development covers user experience design, integrations, recurring billing, and microservices architecture. DevSecOps services integrate development, security, and operations practices to ensure compliance and asset protection. E-commerce work includes payment gateway integration, navigation optimization, and checkout flows.

Additional service lines mentioned include mobile app development, UI/UX design, branding, IoT integration, and data-driven marketing. The company's development process follows five steps: in-depth consultation on business goals, ideation and strategy with expert brainstorming, design and development with user experience focus, testing and deployment into existing infrastructure, and ongoing support and maintenance.

Notable work

Moneyhero represents blockchain work: Pedals Up built a Tezos-based social media platform, facilitated $MYTH token integration, and ensured secure smart contracts for community engagement. Scallop0x demonstrates fintech execution—a secure mobile app built with React Native and Solidity smart contracts for personal finance management. For e-commerce, Fynd's Functions module launch used custom extensions and API integrations to enhance operations. Cover Story's platform received UI/UX improvements and Fynd Omni Commerce integration, which boosted customer satisfaction and conversion rates in fashion retail. The 7-Eleven engagement involved building an omnichannel e-commerce platform and mobile app that integrated delivery services. Angle Money's DeFi platform, built with smart contract expertise, manages Euros securely as a Euro stablecoin. DemandFarm received a custom WordPress website. Tapout's website launched ahead of schedule. Shopsense Retail Technologies received a custom brand website. Discreet's app development stayed on track with responsive communication.

How they work

Pedals Up uses agile development with daily scrum calls, weekly demos, and structured sprints. The process includes product roadmap and sprint planning, wireframing and UI/UX design, coding with peer reviews and merges, and testing before deployment. Clients report 24-hour feedback turnaround on some projects. One client testimonial notes the team stays "flexible" and "responsive and easy to reach." The company assigns dedicated teams to projects. Pricing and engagement models are not detailed in the source material.

Team and credentials

The company operates from Ahmedabad (headquarters at 404–407, Binori B Square 2, Ambli Road, Vikram Nagar, Gujarat 380058), Dubai, and Singapore. A client mentioned a "5-person team" on one blockchain project, though total company headcount is not specified in the source. The site mentions "talented developers with expertise across a wide range of technologies," a female workforce percentage, and client retention rates, but exact numbers are not provided. No formal certifications (ISO 27001, SOC 2, GDPR compliance) or partner badges are mentioned in the source material. The site does not name founders by name.