Paisanos.io

Paisanos is a design and product development studio founded in 2012, based in Buenos Aires with an office in Madrid. The team of 30–40 experts works across strategy, product design, and brand creativity for startups and established companies, primarily in fintech, edtech, insurtech, and proptech. Their portfolio includes 15 million downloads across launched products and work with clients like MODO, Claro Pay, Brubank, and Henry. The company maintains an NPS of 80 across recent projects.

Services and capabilities

Paisanos structures its work around three pillars: Strategy, Product, and Impact. Under Strategy, they offer brand strategy, product strategy, business model exploration, and ideation workshops—work designed to validate ideas before execution. The Product pillar covers design, development, and launch across mobile apps, web platforms, and MVPs, including services like "Idea 2 Market" and "Squad as a Service." Impact focuses on brand creativity, institutional design, brand experience, and websites once products are live.

The studio works across multiple industries: fintech, healtech, edtech, agtech, insurtech, proptech, and traveltech. Specific deliverables mentioned include mobile app design and development (MODO's payment app), web platform redesigns (Brubank), e-learning platform updates (Henry), insurance product rebuilds (Rio Uruguay Seguros), and marketplace platforms (Homie for real estate, Surcos for logistics). They also handle brand identity work and have won a Cannes Lion.

Notable work

MODO: Paisanos designed and developed a mobile app "that aims to replace cash with digital payments." The client noted the team helped them "make the difference in a competitive Argentinian fintech market with strong players with a lot of years of experience."

Claro Pay: The studio shaped, designed, and built Claro's fintech mobile app and progressive web app.

Brubank: Paisanos redesigned their website and product identity, adapting the brand to align with an improved product offering.

Henry: They created a new version of Henry's bootcamp platform allowing students to manage their coursework.

Rio Uruguay Seguros: The team rethought and redesigned their insurtech products from scratch.

Other clients spanning fintech, edtech, insurtech, and real estate include WeCover (on-demand insurance platform), Grido (mobile app with delivery system), Homie (real estate platform), Felicity (women's finance app), and Blended (edtech for students and parents). The studio has also worked with larger organizations: Banco Galicia on business model design workshops, and McDonald's on a 360° VR onboarding experience.

How they work

Paisanos describes its engagement model as hands-on collaboration from day one. Team members "roll up our sleeves and step into the heart of your project, thinking alongside you." Projects typically involve a mix of in-house and dedicated team support. The studio offers "Squad as a Service"—embedding team members for ongoing product work—alongside fixed-scope strategy and brand projects. They maintain distributed offices in Buenos Aires (UTC+0), Madrid (UTC+5), and a presence in San Francisco (UTC-7) and Mexico City (UTC-6), suggesting flexibility for remote or timezone-distributed work.

Engagement size varies: some clients return repeatedly (one noted collaborating on "several projects together since 2023"), while others engage for single initiatives like workshops or brand audits. The company emphasizes iteration and learning throughout execution.

Team and credentials

Paisanos has 30–40 team members with expertise in strategy, product design, product development, and brand creativity. The studio was founded in 2012, giving it 12 years of operating history. Key team members mentioned include Santi Echazuú (co-founder), Fer Benito (Brand Strategy Director), and Juan Venezia (Product Designer). The company holds a Cannes Lions award (2023, Grand Prix). NPS of 80 is based on feedback from recent clients across a 6-month period. The studio operates bilingually (Spanish and English) across Argentina and Spain, with outreach to North America.