OPTI Software

OPTI Software was founded in 2005 and operates from Bucharest, Romania, with two legal divisions: OPTI Systems (core business services) and OPTI AI (founded 2023, focused on AI implementation and automation). The company has completed over 200 projects across Romania, the EU, Israel, and the United States. It holds Google Cloud Partner and HubSpot Solution Partner status, along with ISO 9001 and ISO 27001 certifications. The team includes engineers with 12+ years tenure, a software architect who is a Fulbright scholar with a PhD in logic, and staff certified as Google Cloud Engineers and Google Admins. The company's stated mission is "Smarter, safer, scalable" delivery of IT projects.

Services and capabilities

OPTI builds software across web, mobile, desktop, and legacy modernization. It integrates APIs, maintains code, and runs projects in tandem with AI—both cloud and on-premise. The company offers HubSpot implementations and migrations (from Zoho, Pipedrive, Microsoft Dynamics 365, and Salesforce), custom API integrations, and automation workflows.

For AI and process automation, OPTI designs Gemini agents, integrates Google Vertex AI Search for commerce upsell, and builds process automation pipelines. It handles Google Cloud deployments including BigQuery, Vision, and data analytics. On the sales side, the company has released an in-house AI quotation platform that integrates with ERP systems like Entersoft; a recent case study shows this reduced quotation time by 68% for an industrial distributor. The company also develops security infrastructure: it offers data and code security audits, compliance frameworks, SRE runbooks, and IT server administration.

OPTI has subsidiary products: Mr.Benny (a cybersecurity platform) and Soft ofertare Vânzări cu AI (Sales AI offering platform). Staff hold individual certifications in HubSpot Sales, Service Hub, CMS Developer, Reporting, Data Integrations, Marketing Hub, Salesforce Integration, and Sales Hub Implementation. The company also holds certifications as a member of Digital Innovation Zone at Măgurele Science Park and has received an EBRD Advice for Small Business grant.

Notable work

Clients named in testimonials include UiPath (via Mihai Badita, Business Dev Manager), Triggify (Vlad Ionescu, Partner—10+ year relationship building WordPress and JavaScript integrations plus HubSpot SaaS services), Playwing (Cristi D., Dev Manager—microloans, invoicing, e-commerce, and data analytics), and Montelux (François Dupouy, Head of Sales—HubSpot CRM governance and forex automation).

Published case studies include: Entersoft AI sales upgrade reducing quotation time by 68%; e-commerce UX and SEO modernization for Cartepedia; advanced accounting and financial reporting module for the Bucharest Bar Association (rescheduling functionality); schema.org and JSON-LD implementation for AI-driven search across B2B and e-commerce sites (achieving ~70% GSC click increase and AI Overviews indexing); and financial sentiment analysis using GenAI and Google Cloud. The company publishes guides on hybrid AI architecture, schema.org in 2026, and AI in business practice.

How they work

OPTI emphasizes results-driven delivery. Client testimonials highlight "task completion, clear communication and management, rapid technology adaptation," "results-oriented, fast, proactive, excellent work ethic," and "attention to detail" in custom CRM solutions. The company positions itself on business process automation and measured outcomes rather than cloud-for-cloud's sake. It operates with SRE runbooks and security-by-default controls. The company serves clients across multiple time zones and regions (EU, US, Israel) and maintains a newsletter on technology and business trends. No explicit pricing or retainer models are listed on the source material.

Team and credentials

Management includes Marian Călborean (Manager, Software Architect, PhD in Logic, Fulbright Visiting Scholar at CUNY GC 2023), Andrei Andoni (Business Developer, CRM/ERP specialist), Nicolae Amarghioalei (Customer Success Manager, infrastructure and configuration), and Lucian Cârlogea (Senior Engineer, 12+ years at OPTI). The company holds 7 ISO and official partnership certifications. Staff are certified as Google Cloud Engineers, Admins, and Sales specialists, plus multiple HubSpot certifications (Sales, Service Hub, CMS Developer, Reporting, Data Integrations, Marketing Hub, Salesforce Integration, Sales Hub Implementation). Customer satisfaction is rated 4.9/5. The company works in English and Romanian.