Oorjit

Oorjit is an India-based automotive software company that builds an end-to-end retail platform for dealerships and OEMs. The platform integrates customer exploration, CRM, showroom experience, and aftersales service into one suite that works alongside existing DMS, CRM, and ERP systems. It currently serves 10,000+ business users across 25+ automotive brands, processes 2 million+ customer interactions, and manages 10 million+ SKUs.

The company's client base includes major regional players: a Dubai-based BMW and MINI retailer (partnered for five years), Al Jazirah in the Middle East, and automotive brands across the region. Oorjit has demonstrated specific outcomes with these partners: 5X increase in customer inquiries, 80% reduction in order completion time, and sustained online sales growth during periods of market volatility.

Services and capabilities

Oorjit's platform spans the full automotive retail lifecycle. On the sales side, it provides a vehicle exploration and configuration tool with real-time pricing, a CRM system called Chat 360 for customer communication, and a showroom experience layer that adds digital interactivity to physical dealerships. On the aftersales side, it handles parts and service booking via integrated scheduling software.

The platform emphasizes AI-driven automation for workflow optimization and personalization. It includes real-time analytics to track customer behavior through the sales funnel, role-based user access control, and integrations with external systems including DMS platforms and ERP software. Security features include advanced encryption, firewalls, continuous data integrity checks, and granular permission controls.

Oorjit positions the platform as omnichannel—customers can engage across digital and in-showroom touchpoints with consistent data and experience. The company claims the platform can reduce operating costs by automating manual tasks and improving resource allocation, though specific cost figures are not disclosed in their materials.

Notable work

A Dubai-based BMW and MINI retailer has partnered with Oorjit for five years, running dedicated online sales sites (findyourbmw.ae, findyourmini.ae) across Dubai and the Northern Emirates. The retailer credits Oorjit's digital solutions with significant contribution to sales growth in a competitive market, and noted particular value during the pandemic.

Al Jazirah, a regional automotive player, engaged Oorjit for DMS integration work, specifically a Keyloop integration. The client cited on-time delivery and deep automotive industry knowledge. A third reference mentions mobile application development to establish a digital customer journey ecosystem, with emphasis on Oorjit's understanding of customer expectations and technical professionalism.

How they work

Oorjit integrates with existing business systems without requiring system replacement. The platform connects to DMS, CRM, ERP, and third-party platforms. No pricing model, minimum contract length, or formal engagement structure is disclosed on their public website. Client testimonials reference multi-year partnerships (the BMW/MINI retailer has worked with them for five years), but the terms and conditions of engagement are not detailed in the source material.

Team and credentials

The source material does not specify team size, founding year, founder names, or formal credentials such as ISO certifications, SOC 2 compliance, or partner status with major platforms. No employee count, office locations beyond India, or technical certifications are mentioned in the scraped content.