NativApps

NativApps is a Colombian software development and AI company founded formally in 2012, though its roots trace back to 1997 when it began building websites for local businesses. The firm operates with more than 60 professionals and serves startups, scaleups, and large enterprises across construction, logistics, technology, health, and retail—primarily in Latin America and the United States. Over its history, NativApps has moved from ERP implementation (PeopleSoft, Oracle, SAP) through mobile development to its current focus on custom software, process automation, and applied AI.

Gustavo De La Vega founded and leads NativApps as CEO. Jim Steeb, a venture-backed entrepreneur with governance and cybersecurity credentials, serves as co-founder. The leadership team includes David Valecillo (CTO), Mariana Rendon (CRO), Diana Serrano (CFO), and heads of recruitment, HR, and operations.

Services and capabilities

NativApps offers four core services. Custom software development covers web platforms, mobile apps, and backend systems built on Laravel, Node.js, React, Flutter, React Native, PostgreSQL, Supabase, and AWS. Process automation digitizes repetitive tasks, connects systems, and optimizes operations. IT staffing provides validated technical talent for development, QA, and DevOps roles on flexible, agile terms. Applied AI includes generative chatbots, multi-channel agents (voice, text, avatar), LLM-powered automation flows, and recommendation systems.

The Ultracem project demonstrates their approach: NativApps built a WhatsApp transactional assistant enabling customers to buy cement and concrete, check account balances, dispatch orders, and receive 24/7 technical support. The solution uses generative AI trained on the client's proprietary knowledge.

For staffing, NativApps claims 90% accuracy in candidate matching, presenting validated profiles within 24 business hours. Full hiring pipelines take up to 2 weeks. Project onboarding happens within 7 business days of proposal approval. Post-launch, the company provides maintenance, continuous evolution, technical support, QA, and long-term strategic follow-up.

Notable work

OpenEnglish has worked with NativApps for over 8 years across multiple projects. Wilmer Sarmiento, founder and SVP of product, noted the ability to assemble full-stack teams and praised quality, speed, and consistent communication across engagements.

Jumio selected Barranquilla (where NativApps operates) as its Latin American hub, with NativApps as the local partner. Mike O'Callaghan, Jumio's VP of Global Operations, cited the city's talent pool, infrastructure, and business environment.

One unnamed client built their first e-commerce platform with NativApps, eliminating friction points and unlocking new growth opportunities. A director of customer service credited NativApps with life-changing impact, though specifics were not disclosed.

How they work

NativApps operates flexibly: clients can hire individual developers, complete dedicated teams, or hybrid models tailored to project scope. The company emphasizes transparency, trust, and continuous learning. Remote work and global collaboration are standard. No pricing information appears in their public materials.

Team and credentials

NativApps employs 60+ professionals. Founder Gustavo De La Vega brings 17+ years in tech management and digital entrepreneurship. Co-founder Jim Steeb has multiple CEO and governance credentials. The company has operated since 1997 and adopted the NativApps brand in 2012. No ISO, SOC 2, or partnership certifications are mentioned in the source material.