Mitash Digital

Mitash Digital is headquartered in Melbourne, Australia, and operates globally with professionals across four continents. Founded in 2002, the 27-person firm has delivered 2,378 projects over eight years in its current form. The company focuses on e-commerce website development, digital marketing, and online business transformation. Ash Mehta is the CEO and founder; he holds a Bachelor of Business (IT), Diploma in Business, Graduate Diploma in Business Management, and Graduate Certificate in Information Management & Systems. The site notes that over 75% of Mitash's growth comes from repeat and referral business.

Services and capabilities

Mitash positions itself as an e-commerce specialist, building and optimizing sites on Magento (Community and Enterprise), Shopify Plus, BigCommerce, and WordPress with WooCommerce. Beyond platform selection, the firm offers end-to-end services spanning e-commerce strategy, conversion rate optimization, global e-commerce launches, system integration, design (including responsive and mobile design), and digital marketing (SEO, SEM, social media optimization, email marketing).

The company serves six core industries: Fashion & Apparel, Gems & Jewellery, Home & Decor, Hotel & Restaurant, Health & Beauty, and Automotive & Parts. Work includes branding strategy, custom development, extension and plugin development, site migration and upgrades, and ongoing maintenance and support.

Mitash uses a methodology called M-5 (Mitash Design & Development Methodology) structured in five phases: Business Requirement Study, R&D (including SWOT analysis), Core Customisation, Implementation, and Proactive Maintenance. The firm emphasizes measurable results and RoI, though the website does not provide concrete case study examples or performance metrics from past projects.

How they work

Mitash operates as a distributed team across multiple time zones (Australia, New Zealand, United Kingdom, and United States), offering 24/7/365 support and delivery. The firm states it provides "quick turnaround times" and "highly competitive costs." Clients can engage on a project basis or through end-to-end solution options. The company does not publish specific pricing or engagement model details on its public site.

Team and credentials

Mitash has 27 team members and operates from Melbourne with offices implied in New Zealand, the UK, and the US based on phone numbers and copyright footer language ("We live in Australia"). Founder Ash Mehta brings 8+ years in internet technologies and 5+ years in internet marketing. The site mentions specific client names including LightUp, Roam Express, PMI Corp, Office Corporate, and Medshop Australia. No formal certifications (ISO, SOC 2, AWS partner status) are listed on the public pages reviewed. Testimonials come from a Digital Strategy Consultant, a Transport Industry Consultant, a Design Ambassador at the Design Institute of Australia, and a Search Engine Optimisation Specialist.