Me & My Friends

Me & My Friends (MAMF) is a Polish digital product studio founded in 2006, based in Warsaw. The company designs and develops custom software, web platforms, mobile applications, and digital tools for startups and established brands. They work with clients across sports, financial services, telecommunications, retail, airlines, and cultural institutions. The team has 20+ years of experience shipping products end-to-end, from strategy through post-launch support. MAMF holds ISO/IEC 27001 certification and has won multiple awards including Webstar, Mobile Trends, Golden Arrow, Kreatura, FWA, and Effie.

Services and capabilities

MAMF structures its offering around three phases: imagination & evaluation, design & development, and growth & support. In the imagination phase, they conduct workshops, define product strategy, plan technical architecture, create interactive prototypes, and provide roadmaps and budget valuations. They help clients translate business models into product designs and evaluate existing products.

During design and development, MAMF delivers user experience design, digital brand design, user interface design, and usability testing. They work across platforms and industries, positioning their approach on the relationship between design and technology. They act as an extension of the client's business, handling everything from interaction design to code.

Post-launch, MAMF provides technical product support, innovation consulting, technical handover, growth strategy, maintenance, and data analytics. They analyze, test, and optimize products to increase users, engagement, and retention. The company also runs a dedicated Sports Division serving international federations and sports organizations with digital transformation.

Notable work

MAMF's portfolio includes high-profile projects across multiple sectors. They built a VAR approval platform for The IFAB (International Football Association Board), automating a complex, multi-stage global certification process that was previously managed via spreadsheets and emails. The platform reduced manual actions and human errors by centralizing task management, approvals, and communications.

For Jean Louis David, the #1 hairdresser network in Europe with over 1,000 salons across 20+ countries, they designed and developed a mobile app launched in 2016 and have continuously enhanced it since. They created the Wasza Warszawa mobile app documenting 100 years of Polish capital history through personal stories, archival photos, videos, and walking routes—the app won the Mobile Trends Awards 2018. Other clients include LOT Polish Airlines (consumer travel app and cabin crew app), T-Mobile Usługi Bankowe (UX redesign for a merged banking/telecom offering), North Fish (restaurant chain with 36 locations as of September 2025), INEA (telecom provider serving 300,000 individual clients and 3,000 schools), Garett (smartwatch manufacturer, activity tracking app), and adidas.

How they work

MAMF's process is described as fast, flexible, and transparent. Engagements typically flow through workshops (in-person or online), product imagination and conceptualization, development and launch via agile methodology, maintenance, and ongoing enhancement. They adjust their approach to anticipate client needs and business goals. The company emphasizes transparency and flexibility rather than rigid methodology. Pricing is provided via estimation requests based on project scope. They communicate in person or online and work as an extension of the client's team rather than a separate vendor.

Team and credentials

MAMF was founded in 2006. The company holds ISO/IEC 27001 certification for information and personal data security. They list specific award wins: Webstar, Mobile Trends, Golden Arrow, Kreatura, FWA, and Effie. The website does not disclose exact team size, but references "20+ years of experience" and a design and product development team structure. No individual founder names are mentioned in the source material. The company emphasizes cross-disciplinary expertise in design, technology, product strategy, and sports-specific knowledge.