LeadWalnut

LeadWalnut is a B2B SaaS marketing agency based in India focused on SEO, conversion rate optimization (CRO), and what it calls GEO (Generative Engine Optimization)—visibility in AI search platforms like ChatGPT, Perplexity, and Google AI Overview. The agency works primarily with growth-stage and enterprise B2B SaaS companies ($50M–$500M ARR) across cybersecurity, remote access infrastructure, cloudFax, and AI-driven SaaS. It holds a 4.9 rating on Clutch with 9 reviews and a 4.5 on Google with 28 reviews, and maintains ISO/IEC 27001:2013 certification. The company operates with full execution ownership rather than advisory-only models—handling everything from schema deployment to CMS updates to website migration.

Services and capabilities

LeadWalnut offers three main service tracks. Traditional SEO covers technical SEO, site health, content strategy, backlink acquisition, and CRO tied to pipeline impact. GEO (Generative Engine Optimization) is built specifically to surface brands in AI-generated answers across ChatGPT, Perplexity, Google AI Overview, Microsoft Copilot, Gemini, and Claude. This involves entity-first optimization, schema markup, and citation-focused content structuring rather than traditional ranking signals. The agency claims clients see a 300% increase in AI engine citations within 90 days under this model. 360° Organic Visibility bundles traditional SEO, GEO, content repurposing (LinkedIn posts, YouTube videos, infographics), and Reddit/community monitoring into one strategy.

CRO work focuses on optimizing landing pages, demo flows, and pricing pages for conversion. LeadWalnut emphasizes tracking "ranking-to-revenue," meaning SEO improvements are tied to sales pipeline lift rather than vanity metrics. Website administration services handle CMS maintenance across WordPress, Webflow, Contentful, and AEM; speed optimization; SSL and security protocols; and integration with GA4, HubSpot, and Salesforce. The agency can deploy schema markup across sites, manage plugin updates, and conduct Core Web Vitals optimization. Pricing-wise, LeadWalnut offers pilots starting at 4 weeks (called "microservices for the try and buy experience"), plus ongoing engagement or project-based work.

Clients can engage starting with a free "Nuts on the House" tier (SEO teardown, AI checklist, monthly AMA access), graduate to a "Trail Mix" pilot (high-authority backlinks, schema markup, smart internal linking, landing pages), or commit to full "Full Shell Solutions" with end-to-end ownership. The company explicitly states it handles implementation, not just strategy—no "long agency handoffs."

Notable work

eFax saw a 48.7% lift in sales pipeline within 30 days through LeadWalnut's CRO framework applied to key landing pages. Fortinet achieved a 30% lift in organic traffic, uncovered 2x market-generated opportunities, and had LeadWalnut optimize 10+ pages with schema deployment in 3 weeks—faster than the previous agency's months-long schema discussions. Splashtop ranked in the top 3 for contested business keywords and saw multiple service pages revamped with ranking boosts within 4 weeks. GMN grew website organic traffic 10x in 6 months via video marketing strategy, achieving 5x YouTube views and a thriving Facebook community. Buildpro increased e-commerce traffic 150% through combined SEO and local optimization. A Connect Tech+Talent executive grew a 45K+ LinkedIn following using LeadWalnut's digital strategy.

eFax also reports LeadWalnut managed migration and development of 235+ pages with no conversion impact during launch. PxG Partners saw measurable site speed improvements through image optimization and server tuning.

How they work

LeadWalnut emphasizes end-to-end execution with direct ownership. Teams communicate via Slack, email, and weekly meetings. The agency typically proves traction in pilots before scaling scope. For website administration, they offer 30-day sprints as an entry point. Success metrics in the first 90 days center on 300% increase in AI engine citations, improved entity recognition, higher-quality leads from AI-referred prospects, and executive-level AI visibility reporting. The company tracks performance across ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot, Gemini, Claude, and emerging AI platforms. Uptime guarantees are quoted as 98%+ with proactive monitoring. Page load improvements target 2-second reductions on key journeys.

Team and credentials

LeadWalnut holds ISO/IEC 27001:2013 certification and claims to serve 1,200+ marketing leaders. The source does not disclose founding year, team size, founder names, or detailed office locations beyond "India." No G2 ratings, AWS/Microsoft/Google partner status, or other third-party certifications are mentioned beyond Clutch and Google reviews.