Kreeti Technologies Pvt Ltd

Kreeti Technologies is an India-based custom software development shop founded 18 years ago with 100+ team members. The company specializes in web and mobile applications built with Ruby on Rails, Elixir, Phoenix, and React, serving clients across e-commerce, fintech, supply chain, and recruiting verticals. They've completed 150+ projects for 100+ clients including The RealReal, TasteBook, Lensculture, Penguin Random House, and Johnson & Johnson. The founding team includes Surendra Singhi, whose clients reference five-plus years of reliable, on-time delivery.

Services and capabilities

Kreeti offers two core engagement models: dedicated development teams and custom software projects. The dedicated team approach brings on full-time engineers who work directly within client organizations, handling flexible task assignment and integration with existing teams. The custom software track covers end-to-end builds—from design through deployment—following agile methodology.

On the technology side, the company maintains depth in niche stacks rather than breadth. Ruby on Rails is a house specialty (mentioned consistently across their marketing and client testimonials). They also build with Elixir and Phoenix for backend work, React and Angular for front-end, and Node.js where appropriate. Mobile development spans iOS (native), Android (native), Flutter, and React Native. Infrastructure includes AWS, MySQL, Redis, Elasticsearch, and GraphQL.

The company claims they recruit from "the best engineering colleges across India" and run training during candidates' final semesters before onboarding. They conduct regular workshops and professional development internally to keep the team current on emerging tech.

Notable work

The RealReal—a luxury consignment marketplace—appears as their marquee client. Two executives from The RealReal praise Kreeti's work on product features and infrastructure improvements over multiple years, crediting them with instrumental contributions to the platform's operations.

TasteBook (a recipe and meal-planning service) retained Kreeti for over five years, with the CEO noting they deliver "on time and within budget" and the CTO describing them as "a fully engaged partner" maintaining both business and technical perspectives.

Other named projects include a B2B e-negotiation platform for retailers and brands, SmartGardener (an online garden planner with weather-based recommendations and harvest tracking), a store inventory and purchase management system, an executive search portal, and supply chain integration tools. Clients also include Fotomoto, Hipchip, KUDO, and Funeral Home Service.

How they work

Dedicated teams are billed as flexible full-time engineers who adapt to client workflows regardless of geography. Kreeti emphasizes "long-term partnership" and says their developers "understand your business in a better way" through hands-on collaboration. The company does not publish explicit pricing, but client testimonials reference "reasonable price" and cost-efficiency. Communication and responsiveness are highlighted in client quotes (one client mentioned Kreeti "responded quickly" when another vendor fell behind on a Rails migration).

Team and credentials

Founded 18 years ago, Kreeti operates with 100+ engineers. Surendra Singhi is identified as a founder/principal figure in client testimonials. The company does not mention ISO 27001, SOC 2, or formal security certifications in the provided material. No G2 or Clutch ratings, partner badges (AWS, Google Cloud, etc.), or language proficiency details are stated. They hire from top Indian engineering colleges and conduct ongoing training programs internally.