JSON Crew

JSON Crew is a Polish software house focused on digital sales transformation. Based in Poland and speaking Polish, English, and German, the company positions itself as solving not technology problems but process problems in B2B sales. The core argument repeated throughout their site is direct: most firms think they need better CRM software when the real issue is chaotic, manual, people-dependent sales processes that no system can fix alone.

The company works with manufacturing firms, industrial companies, and premium retailers—typically those with 8–200+ salespeople managing 50–200+ leads monthly. Their pitch is that before you buy software, you need to redesign how sales actually works. Only then does technology amplify it.

Services and capabilities

JSON Crew offers four main product lines, all aimed at automating and scaling sales workflows without hiring more sales staff.

Digital quoting and calculators. Salespeople build quotes in the browser instead of copying templates in Excel, hunting for old versions, or manually recalculating prices. One client (a PVC window manufacturer with 12 salespeople and 200+ monthly leads) was using Excel with 47 columns. JSON Crew built a system that generates quotes in 2 minutes instead of 30–45. The company claims time per quote dropped from 30–45 minutes to 2 minutes when implemented properly. They also publish a savings calculator: at 20 quotes per month across 3 salespeople, companies can save 15–30 hours monthly (3,750–7,500 PLN in labor costs).

Product configurators and 3D visualization. Customers browse a list of products but don't know which variant fits. A configurator lets them select parameters, see real-time pricing, and compare options without calling the salesperson. One agricultural machinery firm saw 70% reduction in customer inquiries after deploying a configurator—customers found answers themselves. Another case shows a bathroom fixtures company where 80% of quote requests eventually originated from the configurator.

Interactive conference rooms and showroom kiosks. For in-person meetings, JSON Crew builds kiosks and VR/3D presentation environments. A bathroom fixtures retailer with 5 locations and 12 salespeople faced a cost structure where personnel consumed 60% of revenue. They deployed kiosks and cut costs by 80% while maintaining service capacity. Kiosks work 24/7, don't take breaks, and handle multiple customers simultaneously—eliminating the bottleneck of one salesperson per presentation.

Websites and e-commerce stores. A more traditional service: they build digital storefronts that sell when the sales team sleeps. Integration with configurators, automatic order handling, online payments.

JSON Hub—a ready-made SaaS product. For companies that don't want to wait 8 weeks for custom development, JSON Crew offers JSON Hub, a SaaS platform combining lead management, digital quoting, and basic CRM features. They claim quotes can start in 2 minutes, first-day onboarding, and immediate deployment. A PVC window company scaled from manual Excel workflows to JSON Hub. Ten-plus manufacturing firms use JSON Hub according to the site.

How they work

JSON Crew frames engagements around process-first thinking. Their stated approach: first clarify business decisions (how should sales actually work?), then design systems to support those decisions, then implement with the team.

Timelines vary. Initial analysis takes 1–2 weeks, business decision workshops 1–2 weeks, and full implementation 2–4 months. However, they claim first results appear within 2–4 weeks of launch (for example, automatic lead assignment). A complete sales transformation runs 3–6 months, but value surfaces incrementally, not at project end.

Engagement requires some client involvement: strategic decisions, system access, attendance at planning sessions. JSON Crew takes responsibility for analysis, design, implementation, and results. They handle the technical heavy lifting; the client provides direction.

Pricing is not public on the website. They mention it "depends on scope—from process diagnosis to full system transformation" and promise specific numbers after an initial free consultation call (30–45 minutes).

Team and credentials

The source provides no founding year, team size, founder names, certifications (ISO, SOC 2), or public credentials like Clutch ratings or G2 reviews. The company is a registered Polish sp. z o.o. (limited liability company). They operate contact centers in Poland with a +48 phone number and appear to have published content (blog posts, podcasts, case studies) suggesting an in-house marketing and content team, but no explicit team size is stated.

Notable work

JSON Crew publishes case studies tied to measurable results:

• Bathroom fixtures retailer: 5 locations, 12 salespeople. Personnel costs = 60% of revenue. After kiosk deployment, 80% cost reduction in customer service.
• Agricultural machinery manufacturer: 8 salespeople, 150+ inquiries weekly, 60% repetitive questions. A configurator reduced inquiry volume (by answering FAQs) and shortened response time.
• PVC window producer: 12 salespeople, 200+ leads monthly, using Excel with 47 columns for quoting. Deployed JSON Hub; quotes now take minutes instead of hours. Offers generated in real-time instead of batched over weekends.
• Smart control app for heating systems (KG Elektronik): JSON Crew built a mobile app for controlling gas boilers. 8-week timeline, ~12,000 connected devices, 1,000+ Google Play downloads. Used AWS and Nest.js.

They also mention a client case where a configurator drove 80% of outbound quote requests by the end of the engagement—meaning the tool became self-generating demand rather than just supporting existing pipeline.

No Fortune 500 names or household brands are mentioned. Clients appear to be mid-market manufacturing, industrial, and retail firms in Poland and German-speaking regions.