Insider

Insider is a customer engagement platform built on AI that unifies CDP, personalization, and journey orchestration for marketing teams. The company is based in Turkey and serves 2,000+ customers globally, including MAC Cosmetics, IKEA, and Slazenger. Its core offering, Insider One, combines three types of AI—agentic, generative, and predictive—to automate customer interactions and decision-making across channels like email, SMS, WhatsApp, web, mobile app, and push notifications.

Services and capabilities

Insider One functions as an integrated platform rather than a point solution. It includes a customer data platform (CDP) that unifies data from online and offline sources (CRM, POS, contact centers) to create 360-degree customer profiles. The personalization engine uses AI-powered recommendation strategies including "bought-together," "frequently viewed," and "top sellers" logic. The company's journey orchestration tool, Architect, lets users build data-driven campaigns across 12+ channels using templates or custom workflows.

The platform also includes Shopping Agent, described as a conversational AI that engages shoppers in two-way dialogue to recommend products and guide them through discovery. InStory delivers full-screen, Instagram-like experiences on mobile web. Insider One AI handles generative tasks like campaign copy and image creation, and predictive tasks like real-time segmentation based on behavioral triggers. The company lists 100+ integrations for connecting existing tools and data sources.

Analyst recognition includes 2026 Gartner Magic Quadrant Leader for Personalization Engines, 2026 Gartner Peer Insights Customers' Choice for Multichannel Marketing Hubs, and Leader status in Forrester Wave for Cross-Channel Campaign Management and Experience Optimization Platforms (Q4 2024). On G2, Insider One ranks #1 Leader across 11 categories including CDP, personalization software, SMS marketing, and WhatsApp marketing (Winter '26). Gartner Peer Insights ratings include Product Capabilities at 4.9/5.0, Sales Experience at 4.9/5.0, and Support Experience at 4.9/5.0 across reviewed categories.

Notable work

MAC Cosmetics achieved 17.2X ROI using Insider's Web Suite and Architect. In one initiative, MAC deployed a Wheel of Fortune gamification template that generated 53,000 new leads in two days with a 4.43% increase in conversion rate and 64.95% click-through rate. A separate use case showed MAC increased average order value by 7.28% and conversion rate by 4.78% using InStory, Insider's mobile discovery tool. Across six documented use cases, MAC also saw 123.5% increase in mobile conversion rate, 16.69% conversion rate on cart abandonment campaigns, and 43.2% increase in time spent on product pages.

Other documented results: an unnamed ecommerce director reported 49X ROI in eight weeks with a 700% increase in customer acquisition. Another client saw 72X ROI over 12 months. A retailer achieved 25% increase in customer lifetime value. IKEA saw higher AOV and increased product page views post-implementation.

How they work

The source does not specify engagement models, contract terms, pricing, or typical team structure for client partnerships. No information about onboarding timelines, contract lengths, or service tiers is provided in the available material.

Team and credentials

The source does not disclose team size, founder names, or specific headcount. Analyst recognition includes Gartner, Forrester, IDC, and G2 leader/choice designations. On Gartner Peer Insights, the platform holds a 4.9/5.0 overall rating across product capabilities, sales, deployment, and support. G2 ratings are not numerically specified for overall platform score in the source material.