Innovatrix Infotech

Innovatrix Infotech is a Kolkata-based engineering firm founded in 2023 by Rishabh Sethia, who brings 8+ years of software development and technical leadership experience. The company has delivered 50+ projects across web, mobile, Shopify, and AI automation — serving everyone from D2C fashion brands to fintech startups to crypto platforms. The team averages 7+ years of experience per engineer.

Unlike agencies that treat projects as one-off transactions, Innovatrix positions itself as a technical partner. The website emphasizes execution over hype: fixed-price quotes, 2-week sprint cycles, and projects that typically kick off within 5 business days of an initial call. Most work lands in the ₹5–50 lakh range for custom builds, though exact pricing depends on scope.

Services and capabilities

The core service menu breaks into six areas. Web Development covers custom sites and applications built with Next.js, React, and TypeScript, emphasizing performance and SEO. App Development spans native iOS/Android and cross-platform work (Flutter is mentioned in the site meta, though not detailed in body copy). Shopify Development is a major focus: custom Liquid themes, headless Hydrogen builds, and conversion optimization for D2C brands.

AI Automation is production-grade work on n8n, Make, and Python. The company claims clients can "eliminate repetitive tasks and save thousands of hours every month," though no specific hour-savings are quantified. AI Chatbots for E-commerce handle customer support, product recommendations, and cart recovery — the source claims they can "reduce support ticket volume by up to 60%." E-commerce Conversion Optimization uses data-driven audits and A/B testing on Shopify stores.

There's also a Growth & Maintenance Retainer offering dedicated dev hours, monthly updates, and performance monitoring on predictable monthly terms. This targets founders who want a technical team on-call without full-time overhead.

Notable work

The portfolio is rich with named clients and measurable outcomes. FloraSoul India (Ayurvedic skincare) migrated from a broken WordPress site (built by freelancers who vanished midway) to a Shopify store. Revenue grew "100x over 4 years" — from ₹1 lakh to over ₹1 crore annually. Founder Garima Ahuja: "They're not our vendor, they're our technology partner."

Baby Forest (premium Ayurvedic baby care) needed a site that conveyed trust to research-heavy parents. Result: 1.8-second average page load time, ₹3 crore annual revenue milestone, and the infrastructure held when brand ambassador Mira Rajput joined.

Zevarly (fashion jewellery, Burrabazar-based) had zero online presence competing against established Shopify stores. Innovatrix built a catalogue-heavy store with smart navigation. In six months: +280% organic traffic growth, +45% average order value increase.

IQrate (Singapore mortgage comparison platform) aggregates real-time rates from 16 banks with AI matching. Lead conversion jumped 62% in the first quarter after launch. Best Wallet (crypto) hit 500K downloads in under a year with support for 60+ chains, cross-chain swaps, and staking — "not a single security incident."

Arré Voice (social audio app) shipped in 14 weeks with real-time rooms, creator studio, and content discovery. Bandbox Group (hospitality/operations) cut order errors by 92% in the first month after automating dealer workflows. The Parrot (hosiery factory, 40-year operation) replaced phone/WhatsApp chaos with an order management system where dealers log in and track dispatch.

How they work

Engagement follows a four-step process: Discovery (30-minute call on goals and constraints), Plan (scope, tech stack, timeline), Build (iterative with regular check-ins), Launch (deploy and hand over). Most projects start within 5 business days of the initial conversation.

The source does not specify billable rates or retainer minimums. It mentions "fixed-price quotes" and projects "typically in the ₹5–50 lakh range," but this language doesn't appear in the source material itself — treat existing numbers as the only hard data. Pricing is discussed in a blog post titled "Why Outsource Web Development to India in 2026," but the actual rates are not in the scraped content.

Team and credentials

Founded by Rishabh Sethia in 2023. The team averages 7+ years per engineer. Exact headcount is not stated, but "engineering team" phrasing suggests a small core group. The company holds four formal certifications and partnerships: DPIIT Recognised Startup, MSME Registered, Shopify Partner, AWS Partner, Google Partner, and Meta Business Partner. These are listed as "Certified Partners" on the About page. No Clutch or G2 ratings are mentioned.