Innatos Systems Group

Innatos Systems Group is a Monterrey-based software developer founded in 2009 by Fernando Peña, who spent 15 years leading systems operations at Coca-Cola and Estafeta before starting the company. They build business software—point-of-sale systems, CRM platforms, and custom applications—primarily for retail and mid-market companies in Mexico and the United States. The firm positions itself as an engineering partner rather than a code factory, focusing on solving operational problems that standard software doesn't address.

Their flagship product, Plows, is a point-of-sale and ERP hybrid that manages inventory tracking (via IMEI), pricing, audits across multiple locations, and billing. The company claims Plows currently handles over 400 retail locations and "millions of transactions with high availability." Their second product, Cratos, is a CRM that integrates with existing ERPs and works in both English and Spanish, reportedly used in Mexico, Dallas, Los Angeles, and parts of Europe. A third unit, the Software Factory, handles custom development and legacy system work.

Services and capabilities

Innatos structures its offerings around three business units. Plows (point of sale) serves retailers from single shops to chains with 60+ locations. The implementation follows a three-step methodology: data upload from spreadsheets, physical inventory capture via mobile, then hands-on training for daily operations (purchases, sales, transfers, billing). Cratos (CRM) manages leads, contacts, and customer interactions with real-time sync to billing and inventory data. The firm emphasizes that Cratos integrates with existing ERPs—notably Odoo and CONTPAQi—and bilingual (English/Spanish) support.

Software Factory services include custom software development, ERP implementation and integration, legacy code modernization, data transformation to business intelligence, and technology migrations. The company works across .NET/C#, SQL Server, Angular, Node.js, PostgreSQL, TypeScript, Python, microservices, and Azure/AWS. They note that non-standard tech stacks are evaluated during diagnosis.

The company also positions itself as a process consultant, not just a developer—helping clients establish better business practices alongside software deployment.

Notable work

K+S (a global chemical company): Innatos developed a CRM solution that outperformed Salesforce in Mexico and was subsequently adopted by the U.S. headquarters. The system integrated CRM, inventory, and collections workflows with CONTPAQi ERP.

Walfort: Infrastrucure audit, key talent selection, and strategic Odoo implementation with custom modules to close operational gaps.

Plows itself demonstrates the firm's capacity: the platform manages over 400 retail stores handling high volumes of SKUs and daily transactions without downtime.

How they work

Innatos uses an accelerated integration protocol with defined milestones: 30 days for identifying quick wins and resolving critical issues; 60 days for full architecture mastery and process optimization; 90 days for proactive system evolution proposals. Implementation of Plows specifically involves a three-phase approach starting with master data migration, moving to physical inventory audits via mobile, then ongoing support during initial transactions. The firm operates Monday–Friday, 9 am–7 pm Central Time, and can be reached via phone (+52 81 8850 0708), WhatsApp (+52 81 1607 4485), or web contact forms. Pricing details are not published; quotes are available on request.

Team and credentials

Founded in 2009 (though one page states 2011), Innatos is led by Fernando Peña. The source does not specify overall team size. The company holds a Clutch Leader badge and markets services in both Mexico and the United States. No ISO, SOC 2, or other formal certifications are mentioned in the source material.