Ingenious Branders

Tarifa Studio is a branding and UX design studio based in India, operating under the Ingenious Branders umbrella. The team works with founders globally on brand strategy, visual identity, web design, and product design across web and mobile platforms. While specific founding details and team size are not disclosed on their public website, client testimonials suggest a small, focused operation led by a designer named Farooq who handles complex projects with notable efficiency.

Services and capabilities

Tarifa organizes its work across four main practice areas. The branding practice covers visual identity systems, brand strategy, market research, brand audits, and marketing materials. Their web design work includes design audits, competitor analysis, UI/UX design, and development using Webflow, Framer, and Figma Sites. On the product side, they offer design audits, user journey mapping, feature analysis, UI/UX design, and design systems—with stated experience in sports, fintech, and edtech sectors. A fourth capability spans graphics and motion: illustration, iconography, promo videos, packaging, and print materials.

Their featured projects include Kreawi, a health practitioner training platform where they conducted UX research and audits on both web and mobile apps; Zippity, a tax filing app; Tarifa Foods, a packaging and branding project for an Indian spice brand; and Collys, a cricket coaching website. Work samples are displayed on Dribbble and Behance.

Notable work

Kreawi engaged Tarifa for UX research and audit services across web and mobile applications for a health training platform. For Zippity, a tax filing app, they handled the website design. Tarifa Foods received branding and packaging design. The Collys cricket coaching website, developed for Paul Collingwood (former England Cricket coach), drew praise for problem-solving and responsiveness. Stefan Schmidt at Arsipa noted that Farooq "took our ideas and turned them into a visually stunning and user-friendly website" on Webflow. Ravi Srikakulam at Smart Deck Solutions described the team as "very easy to work with" on a website and mobile solution project.

How they work

The studio operates as a small team, likely operating on a project basis given the portfolio evidence. Client feedback emphasizes quick project comprehension, efficient execution, and direct collaboration—Stefanie Skolik at iKreawi highlighted "remarkable quick grasp of projects" and speed of delivery. Engagement appears to be direct with the lead designer, Farooq. No explicit pricing model, retainer structures, or formal SLAs are mentioned on the public website.

Team and credentials

Farooq is the visible principal; no other team members are named. Tarifa Studio maintains accounts on Instagram, LinkedIn, Dribbble, and Behance. No formal certifications (ISO, SOC 2), partner status, or team size breakdown are disclosed. Client testimonials come from managing directors and founders across health tech, cricket coaching, software, and fintech sectors.